What are the responsibilities and job description for the Paid Acquisition and Partnership Manager position at Upfluence?
- Full-time position - 35 hours/week
- Based in Lyon, France
- Salary depending on experience
About Upfluence
Upfluence develops and sells influencer marketing software worldwide. Our platform allows brands and agencies to identify and contact millions of social influencers and bloggers at scale, as well as manage and analyze their influencer marketing campaigns. Since its launch in 2016, Upfluence has shown an impressive growth rate, and we’re continuing to expand. Our team is international and ever-growing, with offices in NYC, Los Angeles, Madrid, and Lyon.
What we expect from you
As the Paid Acquisition & Partnerships Manager, reporting to the Head of Growth / VP Marketing, you’ll be instrumental in driving demo acquisition and building strategic partnerships. We’re looking for a motivated, data-oriented marketer who excels in managing paid campaigns, developing partnerships, leveraging automation, and running lead nurturing campaigns to contribute to our growth. If you’re skilled at optimizing campaigns, passionate about collaboration, and driven by results, we’d love for you to join our team!
Your responsibilities will include:
- Paid Acquisition & Events: Create, implement, and optimize paid campaigns across platforms (e.g., SEA, LinkedIn, Meta, Reddit, Events, and more) to drive lead generation and revenue, while maximizing ROI and testing new channels.
- Partnership Development: Build pipeline for affiliation programs and drive partnerships that enhance our acquisition strategy, from identifying opportunities to executing co-marketing initiatives that expand reach and engagement.
- Marketing Automations & System Building: Design, implement, and optimize automation workflows (Zapier, n8n, HubSpot, etc.), and build AI-driven systems to streamline lead capture, scoring, routing, and nurturing.
- Lead Nurturing & Newsletters: Own and execute the email marketing and nurturing strategy, including newsletters and automated sequences, to engage prospects and drive them to book demos.
- Experimentation and Campaign Optimization: Conduct A/B tests and utilize analytics to refine campaign performance, ensuring efficient spending and meeting or exceeding KPIs. Use analytics to track performance, identify growth opportunities, and manage budgets effectively to maximize returns on each channel.
- Collaborative Execution: Work closely with growth, content, and product teams to align acquisition and partnership strategies, ensuring cohesive and integrated marketing efforts.
This job is for you if:
- You have at least 2 years of full-time experience (full-time) in paid acquisition, digital marketing, or partnerships, in a B2B environment or agency.
- You are skilled in managing paid ad campaigns on platforms like SEA, LinkedIn, and Meta, with a strong understanding of metrics and performance optimization.
- You have experience with marketing automations (Zapier, n8n, HubSpot, or similar) and understand how to scale workflows.
- You have experience with lead nurturing and email marketing campaigns that drive engagement and conversions.
- You’re analytical, data-driven, and eager to leverage insights to drive better results. You possess excellent attention to detail and are highly organized.
- You are proactive, collaborative, and solutions-oriented, thriving in a dynamic and fast-paced environment.
- You are fluent in English, as we primarily operate in the US.
What we have to offer
- Join a growing start-up with a dynamic and diverse international team.
- An inspiring environment with opportunities for growth and autonomy.
- Based in Lyon with partial remote work options and public transportation reimbursement.
Sounds like the perfect opportunity? Join our team and apply now!
Upfluence is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary : $35,000