What are the responsibilities and job description for the Director, Demand Generation position at UpEquity?
About UpEquity
At UpEquity, we are pioneers in the real estate industry, dedicated to empowering individuals and businesses with innovative solutions that make home buying and selling more achievable for everyone. Our culture is rooted in collaboration, innovation, and a relentless commitment to making a meaningful impact.
The Opportunity
UpEquity is seeking a strategic and data-driven Director, Demand Generation to join our growing team. You will lead top of funnel initiatives and work with Sales, RevOps, and Data stakeholders to optimize conversion.
This is a highly visible role, ideal for someone who enjoys problem solving, testing copy and sequencing, and works well across disciplines.
Key responsibilities include:
- Strategize, plan, and manage the day-to-day content of all email and SMS marketing initiatives that contribute to overall communications goals and drive engagement and conversion
- Build and execute email campaigns, including list building, and A/B testing
- Own the full-funnel demand gen engine: digital, email, ABM, events, and campaigns
- Design and drive campaigns to increase engagement and activation with our partners leading to improved conversion
- Design and execute lead outreach initiatives, and test against incumbent outgoing strategies
- Develop and execute ABM playbooks
- Continuously drive conversion improvement by developing new hypotheses and testing against them
- Develop and own KPIs and benchmarks, spec clearly laid out dashboards to track success
- Generate buy-in from key stakeholders and members of the executive team for campaigns and initiatives
Who You Are
- 6-8 years of progressive demand generation experience, ideally in financial services
- Proven track record owning top of funnel and executing integrated campaigns that convert
- Hands-on experience managing content-driven lead generation campaigns
- Analytical thinker with strong funnel intuition—you can model impact and optimize to the number
- Comfortable in startup environments: you’re resourceful, move fast, stay flexible, and thrive in ambiguity
- Excellent collaborator across Sales, Data, and RevOps
- Comfortable with CRM (HubSpot), marketing automation, analytics dashboards, paid media platforms, and web tools—plus whatever’s new and useful.
- A power user of AI tools in your workflow—but you value clarity, insight, and story over sheer volume.
- Mortgage, fintech and/or Proptech experience preferred
- Strong verbal and written communication skills
- Strong organizational skills with ability to manage multiple priorities and projects, perform duties under time pressures, prioritize workflow and follow up, meet deadlines.
- Proficient in MS Office Suite, including Excel, Word, and Outlook.
Why Join UpEquity?
- Competitive salary and benefits package
- A collaborative and supportive work environment
- Opportunity for professional development and career advancement
- The ability to help shape processes and procedures from the ground up
Important Details:
- You must reside in Chicago
- Ability to work in a hybrid capacity from our Chicago office
For information on UpEquity, including more information on employee benefits and our company culture, visit our website at www.upequity.com.
UpEquity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.