What are the responsibilities and job description for the CRM Designer/Developer, Retention position at Upbound Group?
Job Description
CRM Designer/Developer, Retention, Rent-A-Center
Who We Are
Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.
Job Purpose
The CRM designer will own the end‑to‑end crafting of CRM retention messaging—from coding responsive, on‑brand email templates to designing segmented, personalized journeys in our ESP/CDP. This role will lift opens, clicks, conversions, and retention by uniting beautiful design and copy, bulletproof HTML/CSS, and smart data activation.
Key Responsibilities
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
CRM Designer/Developer, Retention, Rent-A-Center
Who We Are
Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.
Job Purpose
The CRM designer will own the end‑to‑end crafting of CRM retention messaging—from coding responsive, on‑brand email templates to designing segmented, personalized journeys in our ESP/CDP. This role will lift opens, clicks, conversions, and retention by uniting beautiful design and copy, bulletproof HTML/CSS, and smart data activation.
Key Responsibilities
- Develop and deploy high‑quality, responsive email campaigns that render cleanly across 50 clients and devices (desktop, mobile, webmail).
- Design & hand‑code table‑based, inline‑styled HTML/CSS emails; use mobile‑first, fluid‑hybrid techniques and media queries to ensure consistent rendering (Outlook, Gmail, Apple Mail).
- Test & QA at scale using Litmus. Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader team on cross QC.
- Personalize at scale with dynamic content and scripting (Liquid script in Zeta Marketing Platform); set up automations, triggers, and versioned content by audience or lifecycle stage.
- Visual Communication & UI/UX: Translate marketing briefs into intuitive, high-converting, on-brand visual hierarchies that guide the subscriber's eye toward the primary Call to Action (CTA).
- Design Tool Mastery (Required): Proficiency in Figma, Adobe Creative Suite (Photoshop/Illustrator), or similar tools to create pixel-perfect mockups before moving to code.
- Collaborate across multiple departments. You’ll be working with product and personalization teams, legal, developers, CX, data science, etc.
- Maintain a modular design system (master templates, reusable components) to ensure brand consistency and speed production.
- Monitor performance & experiment design A/B tests (subject lines, CTA color/size/placement, layout structure); partner on reporting to inform next iterations and cross‑channel orchestration (email/SMS/push).
- Use AI/GPT to draft copy for SMS, push notifications and email, including subject lines/pre-headers.
- Required:
- 3–5 years coding responsive, table‑based HTML/CSS for email with rigorous cross‑client QA and brand stewardship.
- Deep familiarity with email‑specific constraints (inline CSS, limited/unsupported properties, Outlook quirks) and fluid‑hybrid/mobile‑first methods.
- ESP proficiency: hands‑on campaign setup in platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, or HubSpot.
- Dynamic content scripting (AMPscript, Liquid; Velocity a plus) and strong QA discipline (Litmus/Email on Acid) for rendering verification.
- Collaboration & project management skills in a fast‑paced environment handling multiple projects at once.
- This position is in-office (Monday through Friday) in Plano, TX
- Preferred:
- Experience building modular email systems (master templates, component libraries) and maintaining documentation.
- Working knowledge of deliverability drivers (image‑to‑text ratios, file size) and practical spam‑trigger avoidance.
- A/B and multivariate testing experience; comfort reading performance dashboards and converting insights into design changes.
- Ability to create lightweight animated assets (optimized GIFs/APNGs) and kinetic email patterns (progressive enhancement with safe fallbacks).
- Familiarity with omni‑channel orchestration (email, SMS, push) and CDP concepts.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.