Ecommerce Marketing Manager

Company Overview:

Up With Paper, the original pop-up greeting card company, has been creating unforgettable paper engineering experiences since 1978. Based in Mason, Ohio, with our Creative Office in New Haven, CT, we have grown from a small creative studio into a global brand recognized for our innovative designs and award-winning products.

About the Role:

We are seeking a detail-oriented and results-driven E-Commerce Marketing Specialist to own the day-to-day execution of our product listings across all sales channels. You will be responsible for ensuring our products are accurately represented, optimized, compelling, and consistently executed across all e-commerce platforms — freeing up strategic bandwidth while you own the operational layer.

This is a great fit if you love digging into product listings, enjoy working across multiple platforms, and take pride in making things look and read exactly right. You will play a critical role in driving consistency, online sales growth, improved product visibility, and maintaining operational excellence across all digital storefronts, including our direct-to-consumer website, wholesale sites, Instagram Shop, Faire, Amazon, Walmart.com, and emerging channels.

Key Responsibilities:

Ecommerce Operations Management

• Upload and manage product listings while ensuring consistency and accuracy across all channels
• Write and optimize product titles, descriptions, bullet points, and backend keywords
• Upload and organize product photography and asset files per each platform's specs
• Create, update, and regularly monitor the product content on e-Commerce websites/portals
• Monitor product inventory levels and ensure consistent in-stock availability across all e-commerce channels
• Coordinate and execute replenishment strategies to minimize stockouts and lost sales
• Maintain accurate product data including pricing, images, descriptions, and specifications
• Ensure consistency of brand presentation and product information across all e-commerce sites
• Work closely with Inventory Management and Warehouse Teams to ensure adequate stock and timely shipments
• Manage invoicing related to e-commerce operations, platforms, and vendors
• Track expenses tied to e-commerce tools, advertising, and marketplaces
• Monitor changes in product sales to identify opportunities for improvement and update existing listings based on performance data and strategic direction
• Develop and provide regular sales and operations report-outs to management & leadership

SEO & Content Optimization

• Optimize product listings for search visibility (keywords, titles, bullet points, descriptions, backend attributes)
• Continuously update existing listings to improve ranking, conversion rates, and performance
• Monitor marketplace trends and competitor listings to identify opportunities for improvement
• Conduct keyword research using tools such as Helium 10, Jungle Scout, or Semrush
• Implement on-page SEO improvements to boost discoverability and conversion
• Refresh underperforming listings with updated copy and keywords
• Track and report on listing performance metrics

Marketing Initiatives

• Extend support in other areas of social media marketing, PPC, email marketing, SEO, keyword research, Google analytics, website UX, and paid social media
• Collaborate with the Marketing Manager to align ecommerce efforts with broader marketing strategies
• Identify advertising opportunities and provide input on campaign needs (Amazon Ads, Walmart Ads, etc.)
• Assist in the execution and optimization of paid campaigns
• Identify data insights and seasonal trends on product and branding opportunities

Growth Opportunities

• Research and evaluate new e-commerce marketplaces and opportunities (e.g., Target.com, TikTok Shop, etc.)
• Assist in onboarding and launching new sales channels
• Support the development of scalable processes for multi-channel e-commerce growth

Qualifications:

• Bachelor’s degree in marketing, communications or a relevant field
• Hands-on experience managing and maintaining e-Commerce websites/portals such as Shopify, WooCommerce, Amazon Seller Central, Walmart Marketplace, or similar. Faire.com experience is a plus!
• Knowledgeable of the e-Commerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
• Knowledge of online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
• Familiarity with web design and a keen eye for detail.
• Strong understanding of SEO and product listing optimization
• Analytical mindset with the ability to interpret performance data and recommend improvements
• Highly detail-oriented with strong organizational and multitasking skills
• Excellent communication skills and ability to collaborate cross-functionally
• Experience with e-commerce advertising (Amazon Ads, PPC, etc.) is a plus
• Ability to work in a fast-moving office team environment with talented creative and marketing co-workers.

Education and Experience:

• 2–4 years of experience in e-commerce, digital marketing or marketplace management

Required Skills/Abilities:

To perform this position successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below represent the knowledge, skills, and abilities required.

• Attention to detail & accuracy
• Excellent written, verbal & interpersonal skills
• Thrives in a collaborative environment
• Data-driven decision-making
• Ownership & accountability
• Problem-solving mindset
• Ability to balance operational execution with growth initiatives
• Passion & understanding of the company’s products

Physical Requirements:

• The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is frequently required to sit, talk, hear, use hands to finger, grasp, handle, feel, or operate objects, tools, or controls. The employee is occasionally required to balance, stoop, kneel, crouch, reach with hands and arms, walk, lift, push, or pull objects up to 10 pounds. Hand-eye coordination is essential for operating computers and various office equipment. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Work Environment:

• Monday – Friday, in-office position, approximately 9:30 am – 6:00 pm (Open to hybrid schedule)
• The noise level in the office is usually low. May be exposed to dust or fluctuations in inside temperatures.

Travel Requirements:

• Minimal- potential regional travel to trade shows

Benefits:

• Health, Vision & Dental Insurance
• Life Insurance
• 401K plan with employer matching contributions
• Yearly bonus potential
• 3 Weeks PTO
• 10 paid company holidays
• Product discount
• Casual work environment
• Dog-friendly studio