Demo

Sr Sales Manager - Bookstore (West Coast)

Unrivaled Teamwear
Lenexa, KS Full Time
POSTED ON 6/3/2026
AVAILABLE BEFORE 7/2/2026
Brief Description

Position Summary

The Senior Manager of Sales is a multi-faceted role with several key responsibilities. The primary focus will be managing the West Region, which includes evaluating the current sales team, hiring, training, and developing new field representatives, and building strong relationships with key customers and independent organizations (such as C20, ICBA, NEBC). Additionally, this role involves providing market intelligence to the home office.

Furthermore, the Senior Manager will collaborate with internal support departments, including Brand and Art, to develop and execute sales and marketing programs. A crucial aspect of this position is driving growth and achieving sales targets.

The ideal candidate must be highly motivated, independent, creative, analytical, and possess above-average interpersonal skills.

About Unrivaled Teamwear

Unrivaled Teamwear serves as the parent company of Champion Teamwear, Gear for Sports, and Knights Apparel, each an industry leader in the sports and team apparel space. Our family of brands know what goes into great decorated garments, using top-quality fabrics and offering creative decoration options. Each brand offers customers a premier selection and exceptional service for all their sportswear needs, from t-shirts and caps to fleece, performance wear, and outerwear.

Key Responsibilities

  • Manage the Champion, Under Armour, GEAR, and Comfort Wash brands internal/external sales support for College Stores.
  • Work with Campus Brand, Art, and Sales Management in the development and execution of growth strategies for the independent market
  • Develop / Evaluate / Manage customer incentive agreements
  • Create sales goals for the field sales reps and monitor their annual performance against these goals
  • Provide and execute marketing/promotional strategies for the independent market.
  • Assist in the development of appropriate sales performance evaluation tools and subsequent analysis of sales performance.
  • Support and develop a strong working relationship with the Campus Sales Representatives and customer base.
  • Evaluate territory reps, hire new reps, train new reps, develop new reps, and replace underperforming reps
  • Assist/Participate in the planning and execution of sales meetings and trade shows.
  • Provide territory POS to upper management regularly to help determine the performance of our products in the market
  • Recognize and understand the potential of direct sales responsibilities in the short/long long-term strategy.
  • Manage/Drive Campus “hot” markets business opportunities.
  • Manage sales and communication with additional bookstore buying organizations: ICBA, Connect to One, SBX & NEBC.
  • Sales liaison between internal departments (art, customer service, brand, credit, accounting, etc.)

Minimum Qualifications

  • Bachelor’s degree or equivalent experience required.
  • Five – Seven years of successful sales and sales management experience in the apparel industry. Collegiate market experience is highly recommended.
  • Quantifiable accomplishments in the development of attainable and aggressive sales goals
  • Knowledge in translating marketing plans into effective sales strategies in the apparel industry

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the associate. Other duties will be assigned as needed.

EOE/AA: Minorities/Females/Veterans/Disabled

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We maintain a drug-free workplace and perform pre-employment substance abuse testing as well as participate in E-Verify.

Salary.com Estimation for Sr Sales Manager - Bookstore (West Coast) in Lenexa, KS
$163,155 to $209,875
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