What are the responsibilities and job description for the Salesforce Marketing Cloud Technical Lead position at Unleashed Brands and Careers?
The Salesforce Marketing Cloud Technical Lead would be responsible for assisting our digital marketing team with complex technical solutions, QAing new work within Salesforce Marketing Cloud, maintaining data cleanliness, testing integrations between our website and Salesforce and Salesforce Marketing Cloud, and troubleshooting and problem-solving when technical issues arise. This person will be an essential driver of our communication growth and marketing, and have the opportunity to lead new projects, present solutions, and interface with a dynamic and energetic team of subject matter experts. This teammate will be an integral part of the marketing team and report to a marketing leader, but also have the opportunity to interface with and dotted-line report to our greater Salesforce team. The Salesforce Marketing Cloud Administrator would be the product owner of Salesforce Marketing Cloud and its related applications.
This position offers a fantastic opportunity to work for a marketing-driven and growing organization, increased technical knowledge of both Salesforce and Marketing Cloud products, and learn from a talented group of Salesforce experts within our greater organization.
Job Responsibilities:
- Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work
- Strong communication and collaboration skills, across departments, teams, and business units
- Advanced technical knowledge of the Salesforce Marketing Cloud platform, including:
- Synchronized Data Extensions
- Journey Builder
- Mobile Connect
- Einstein
- Content Builder
- Reporting features
- Automation Studio
- Marketing Cloud Connect
- Distributed Marketing
- Advanced knowledge of HTML / CSS and ability to assist with creation and troubleshooting of email templates and Cloud Pages.
- Thorough knowledge of Marketing Cloud best practices.
- Basic knowledge of Salesforce core functionality, reporting, and how connectors between SFDC and SFMC function.
- Advanced knowledge of and ability to create SQL queries as they relate to list management, audience segmentation, and data extension creation
- Advanced knowledge of SFMC Data Designer attribute setup and implementation
- Understanding of list hygiene best practices and ability to effectively manage subscriber preferences, opt-outs, and contact allotments.
- Ability to clearly communicate technical information to non-technical teammates in a clear and understandable manner; ability to train teammates on best practice solutions and new technology implementations.
- Manage and implement audience segmentation strategies, end-to-end email development, and execution of campaigns.
- Drive continuous improvement through testing and iterating quickly across email metrics including deliverability, open, click-to-open, conversion, and opt-out rates.
- Ensure compliance with internal guidelines and best practices, including CAN-SPAM and CASL.
- Monitor and report on ongoing email performance, deliverability, and overall sender reputation to be sure that emails are getting to the Inbox.
- Provide analytical insight into email metrics and share recommendations for performance enhancement.
- Serve as primary system administrator for the Salesforce Marketing Cloud platform with 170 users, including user account maintenance, onboard new business units, and other routine tasks.
- Assist in the training of new users, provide ongoing user support, and grow the Marketing Cloud skill set across the organization.
- Build and manage customer journeys using Journey Builder and Automation Studio with static or dynamic content with actionable trigger points to drive engagement and conversion.
- Manage data feeds from Salesforce Sales Cloud and other integrations.
- Work independently with members of the user community to define and document development requirements.
Preferred Requirements:
- Familiarity with API integrations in Salesforce and Marketing Cloud.
- Familiarity with website integrations with Marketing Cloud and Salesforce.
- Certifications:
- Marketing Cloud Consultant
- Marketing Cloud Administrator
- Marketing Cloud Developer
- Salesforce Administrator
- Proficient in JavaScript and AMPScript
- Paid bi-weekly
- Company Paid Holidays
- Flexible Paid Time Off
- Paid Parental Leave
- Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
- Competitive 401(k) Program with employer matching contributions
- Daily dress code of “business casual”
- A positive work environment
- And much, much more