Marketing & Communications Coordinator

Job Title: Marketing & Communications Coordinator

FLSA Status: Exempt

Employee Category: Full-time 12-Month Employee

Salary Schedule: Coordinator CNOF2024

Salary Range: $72,345.00 - $87,845.00

Job Code

Immediate Supervisor: Director of Communications

Office Location: Russell Henderson Center

Work Schedule: This position will be on-site 3-5 days a week

Position Summary

The Marketing & Communications Coordinator supports district departments and schools with marketing and communication projects. The individual will be responsible for content creation and strategy, marketing analytics, social media management, website updates, and graphic design. The position will require a blend of technical skills, creativity, and a strong understanding of marketing and communication best practices. It will play a pivotal role in ensuring that messaging is consistent, timely, and effectively reaches its intended audiences. The person in this role will work under all applicable laws, guidelines, and UVA policies.

Essential Duties & Responsibilities

• Content Creation: Creates and implements annual content calendar. Researches and produces story features and collateral materials. Assists with creating, fact-checking, editing content, and assembling information for electronic marketing materials, newsletters, and outlets including story and design conceptualization. Creates interview guides and interview subjects. Creates compelling headlines, bylines, articles, and digital content. Edits a variety of written communication for content and accuracy.
• Website: Serves as a lead content creator and assistant editor. Responsible for writing blog stories, updating page content, tracking website analytics, researching best practices, and complying with website accessibility standards.
• Social Media: Leads content research, development, and writing, covers school and district events, reviews, and reports associated analytics, and maintains social media presence and reach.
• Graphic Design, Photography & Video: Develops and produces video and digital content for social media, websites, and presentations. Photographs and films events and people throughout the district. Edits photos and videos. Writes compelling summaries of events to accompany photographs. Creates graphic designs and videos that capture and summarize district projects.
• Events: Covers and promotes district and school events. Assists in the creation of creative multimedia content for school and district events, special events, and other purposes when assigned.
• Travel occasionally to support statewide mandated testing and student-sponsored events.
• Perform other duties as assigned.
  
  

The successful candidate will be able to work both independently and collaboratively with staff and external partners. Must be detail-oriented and organized. Must be able to take initiative, think creatively, and work well under pressure to meet deadlines. Ability to manage multiple projects with various deadlines at once.

Required Qualifications

• Bachelor’s degree in Mass Communications, Marketing, Public Relations, Digital Media, Journalism, or a related degree is required.
• 5 to 7 years of experience in Communications, Digital Media, content creation, website editing, video/media production, and experience in creating effective, marketing materials and tools, preferably in an education environment.
• Advanced proficiency with editing and design software (e.g., Photoshop, InDesign, Canva) and content management systems (e.g., WordPress).
• Strong writing, proofreading, graphic design, and content generation skills.
• Firm grasp of available tools and platforms in social media, graphic design, and video editing.
• Experience working with diverse cultures and audiences.
  
  

Preferred Qualifications

• Master’s Degree
• 5 years of experience as an educational leader
• 4 years in online learning environments
• 3 years of charter or traditional school system
  
  

Competencies

• Student Focus: Seeks to understand the needs of students and makes decisions that are made with the student's best interests and needs in mind. Establishes and maintains an organizational culture where strong relationships are created and maintained with students.
• Professional Decorum: Displays appropriate and respectful behavior, conduct, and etiquette expected in a professional setting adhering to maintaining a positive attitude.
• Servant Leader: Serves and supports others with empathy, listening, and assisting with developing other leaders. Prioritizes team members and creates a positive and inclusive work environment.
• Adaptable: Can adjust based on circumstance or situation, processes, requirements, or technologies; can navigate an ever-changing world.
• Organized: Remains focused on priorities, meets deadlines, and accomplishes tasks systematically. Ensures systems are designed to support all work levels and workflows.
• Compassionate / Empathy: Understands and shares the feelings of colleagues or employees by demonstrating active listening, using emotional intelligence, and offering assistance.
• Problem Solver: Identifies challenges, and works on complex situations by developing effective solutions through reasoning, and strategic thinking.
• Soft Skills: Has personal attributes and interpersonal abilities that assist with efficient communication, and collaboration while maintaining an emotional balance.
• Action Oriented: Results-driven, proactive, and student-driven to make data-informed decisions to achieve goals.
• Team Development, Collaboration, and Coordination: Provides shared goals that foster trust, support, and communication. Cross-collaboration and coordination with multi-departmental tasks or projects.
• Self-Awareness: Understands his/her strengths and weaknesses and effectively balances strengths and weaknesses with others on the team. Actively seeks constructive feedback from others and looks for opportunities for self-development.
  
  

Physical Demands

The physical demands described here represent those an employee typically performs

in this position. Reasonable accommodations may be made to enable individuals with

Disabilities To Perform Essential Functions.

While performing the duties of this job, the employee is occasionally required to sit; stand; walk; reach with hands and arms, and stoop, kneel, crouch, or crawl. The employee must occasionally lift or move up to 15 pounds.

Work Environment

The work environment described here represents those that an employee encounters

while performing the essential functions of this job. Reasonable accommodations may

be made to enable individuals with disabilities to perform essential functions.

Criminal Background Check

Employment is contingent on a satisfactory criminal background check.

Disclaimer

This job description summarizes the essential job duties, responsibilities, and

qualifications to clarify the general nature and scope of this job position’s role in the

organization. The job description does not list every task that an employee may be

expected to perform. An employee assigned an unlawful duty or task should report the

assignment to the Director of Human Resources. This job description does not list job

duties or responsibilities in any order of importance.

All UVA employees, regardless of their classification or position, are employed on an at-

will basis. This means that each employee’s employment is terminated at the will of the

employee or the school at any time, with or without cause, and with or without notice.

No officer, agent, representative, or employee of UVA has any authority to enter into any

agreement with any employee or applicant for employment other than on an at-will basis.

University View Academy is an Equal Opportunity Employer.

Salary : $72,345 - $87,845