Senior Associate Director, Photo/Video

Job Title:  Senior Associate Director, Photo/Video

Full-time, Exempt

Reports to: Creative Director 

General Summary:

The Senior Associate Director, Photo/Video is a pivotal role for the University of Virginia Alumni Association and will help the Association’s Creative Team build its brand, tell its stories, promote its programs and services, and support its fundraising efforts through strong, brand right visual content creation. The role provides thoughtful, on-brand photos and videos for our websites, emails, fundraising efforts, social media platforms and our endorsed brands.  The Senior Associate Director, Photo/Video will provide photo and video assets including capturing live video content and assiting in live streaming events, as well as edit and produce videos for the Association and its partners.  This role will also set up and maintain a photo and video library of assets for use by partners across the association in partnership with our Data & Technology team.

This is a newly created role for the Alumni Association, the hired candidate will be integral in selecting equipment, lighting, backdrops and tools need to create an environment that brings the story of our 250,000 alumni to life.  In partnership with the Creative Director and the entire marketing/creative team this role will elevate the Association and its teams to be more connected with its Alumni and the University community through strong storytelling of both our past and our future.

Specific Duties and Responsibilities:

Content Creation and Maintenance

• Provides photo assets for print and digital collateral for the Alumni Association and its partners, following the Association's Brand Guide/Style Guide which operates as a separate brand from the UVA University brand
• Provides video assets, including editing of final videos, for the Alumni Association and its partners
• Responsible for sourcing/hiring additional talent needed for photo and video (e.g. models, voice over talent, etc.) and maintaining a bench of talent to assist as needed
• Set up and maintain photo and video library for Alumni Association
• Maintain and care for equipment such as cameras, lights, backdrops, etc. needed to perform duties
• Create assets and post to social media platforms in partnership with Marketing Team members
• Possible light graphic design work as needed in partnership with Creative Team members

Culture and Values 

• Lives the core values of the Association and is an advocate for always improving the culture of the Association 
• Conducts self ethically and with honor
• Fosters a sense of belonging by being open to ideas and thoughts of fellow team members across the Association
• Builds a community by working as a team, sharing expertise, and fostering a sense of psychological safety for others to do the same
• Inspires a bias toward action through innovation.  Anticipates the needs of the Association and leans into new, better, faster ways of accomplishing our goals.
• Provides support through a variety of actions large and small.  Listens, stays curious, extends kindness, and follows through on commitments large and small.

Other Duties

• Other duties as assigned as strategic and business priorities evolve.

Minimum Position Requirements:

• 5-10 years of experience in photography/videography including video editing
• Expertise in Adobe Creative Suite
• Expertise in photography and videography best practices
• Experience with project management software such as Monday.com
• Weekend and evening hours will be required throughout the year for various events

Additional Preferred Skills:

• Ability to style photo and video shots independently 
• Familiarity/experience with social media platforms such as Instagram, Twitter, TikTok, etc.
• Light animation skills are a plus
• Interpersonal skills to work with a wide variety of people with varying levels of digital experience
• Strong verbal and written communication skills
• Detail-oriented with a demonstrated track record of meeting deadlines and goals
• Demonstrated self-motivation and personal accountability

Supervision:

• This position does not supervise any employees.

Contacts:

• UVA Alumni Association senior staff
• UVA Alumni Association employees
• University of Virginia departments
• University of Virginia related foundations and affiliated organizations
• Outsourcing providers, contractors and vendors
• General public

Environmental/Working Conditions:

Occasional lifting of computer-related equipment (approximately 40 pounds or less) is required. This role will require attendance at key programs and events for content creation, which may be during the day, evening, and weekends. The Association works a hybrid schedule in which a minimum of 2 days in the office are required each week with remaining hours remote/on-site at events.