Director of Marketing and Communications

Details

Open Date 04/10/2026

Requisition Number PRN44703B

Job Title Manager, Marketing

Working Title Director of Marketing and Communications

Career Progression Track F

Track Level M3 - Manager

FLSA Code Administrative

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

Monday through Friday, 9:00 to 5:00. Occasional evening and weekend work may be required as job duties demand.

VP Area Academic Affairs

Department 00072 - Pioneer Theatre Company

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range 75000 to 80000

Close Date 07/13/2026

Priority Review Date (Note - Posting may close at any time) 05/20/2026

Job Summary

The Director of Marketing and Communications leads the strategy, development, and execution of all marketing, communications, and promotional efforts for Pioneer Theatre Company ( PTC ), with a primary focus on driving ticket revenue and other earned income. As a member of the senior leadership team, this role plays a key part in shaping organizational strategy, strengthening institutional culture, and advancing PTC’s long-term vision.

This position oversees all aspects of marketing, communications, branding, and public relations. The Director ensures that all advertising campaigns, external messaging, and collateral materials consistently reflect PTC’s mission, vision, and values.

The Director is responsible for elevating PTC’s brand visibility within the community, expanding audiences, and deepening engagement with current patrons to foster long-term loyalty and growth.

Responsibilities

Key Responsibilities:

• Lead and execute integrated marketing campaigns for all productions, including subscription, single ticket, and group sales strategies that drive revenue and audience growth.

• Develop and steward PTC’s brand strategy, ensuring clear, consistent, and compelling messaging across all platforms and materials.

• Oversee the creation and execution of marketing and communications content, including digital, print, email, and social media.

• Lead and direct all press and media relations efforts end-to-end, including strategic planning, cultivating media relationships, developing and distributing press materials, coordinating interviews, and tracking coverage to ensure consistent, impactful storytelling that advances PTC’s visibility and institutional goals.

• Partner with Managing Director to develop and manage the annual marketing budget, ensuring effective and responsible use of resources.

• Collaborate cross-departmentally—including with Artistic, Development, Education, Patron Services, and Outreach—to ensure alignment of messaging, support fundraising and patron engagement strategies, and advance audience development and retention across all communities.

• Manage and mentor the marketing and communications team, setting priorities, supporting professional growth, and ensuring effective execution of departmental goals.

• Performs other duties as assigned to ensure the smooth operations of the marketing and communications department as well as the organization.

Essential Skills:

• Strong understanding of theatre and the performing arts, including production practices and audience dynamics.

• 5–7 years of professional experience in a related marketing and communications leadership role.

• Expertise in integrated marketing strategy, including digital, social, and audience development, with a focus on driving revenue growth.

• Proven track record of meeting or exceeding earned revenue goals.

• Strong media relations and strategic communications skills, including the ability to build relationships with press, craft compelling narratives, and effectively position the organization for impactful coverage.

• Demonstrated leadership and management experience, including team supervision, collaboration, and accountability.

• Strong organizational and project management skills, with the ability to prioritize and adapt in a fast-paced environment.

• Experience in budgeting, financial oversight, and data-informed decision-making.

• Experience overseeing brand management, public relations, special events, and campaign execution.

• Proficiency with marketing and CRM tools, including ticketing systems (Spektrix a plus), website management (WordPress), social media platforms, and email marketing (Constant Contact and DotDigital); familiarity with Adobe Creative Suite and related tools preferred.

Additional Requirements:

• Ability to travel locally for meetings, events, and press engagements; a valid Utah driver’s license (or ability to obtain one) and reliable transportation are required.

• Availability to work evenings and weekends as needed to support performances and events.

Minimum Qualifications

Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

Type Benefited Staff

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX ( OEO ). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page .

Online reports may be submitted at https://oeo.utah.edu

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members , a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.