What are the responsibilities and job description for the Public Information Director I position at University of South Carolina?
Posting Number
STA00690PO26
Job Family
Communications and Marketing
Job Function
Communication & PR
USC Market Title
Communications & Public Relations Specialist
Link to USC Market Title
https://uscjobs.sc.edu/titles/132375
Job Level
P2 - Professional
Business Title (Internal Title)
Public Information Director I
Campus
Sumter
Work County
Sumter
College/Division
USC Sumter College/Division Level
Department
USC Sumter - Palmetto College
State Pay Range
G09
USC Market Range
MRF - $53,576 $66,970 $80,364
Anticipated Hiring Range
53,576
Location of Vacancy
Part/Full Time
Full Time
Hours per Week
37.5
Work Schedule
Basis
12 months
Job Search Category
Communication Services
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The Director of Marketing and Public Relations plans and directs the marketing and public relations programs at USC Sumter, including the dissemination of news and information concerning USC Sumter, its faculty, staff, and student body, both internally and externally. The Director of Marketing and Public Relations reports directly to the Campus Dean and is a key member of the University leadership team and manages all marketing and public relations functions. A bachelor’s degree and 2 or more years of experience is required, which may be substituted by an equivalent combination of certification, training, education, and/or experience. The successful candidate must: demonstrate expertise in computer software required for production of publications and advertising (Adobe); demonstrate exceptional ability to communicate effectively; and have a record of success in Marketing and Public Relations and working with a team to meet objectives. The Director will:
Create content, manage the scheduling of posts, and track social media data on all platforms.
Work directly with the Assistant Dean of Enrollment Management to create effective communications plans for each stage of the admissions cycle. (Salesforce and Target X
experience preferred).
Develop and implement a strategic marketing plan based on current market trends.
Manage third-party marketing relationships and proactively seek opportunities for additional partnerships.
Track and report Google Analytics for website and digital marketing effectiveness.
Coordinate and manage the dissemination of news and information concerning USC Sumter
Approve and assist in the design and production of all circulated brochures, pamphlets, posters, and printed material concerning university programs
Serve as campus Web Master and photographer.
Job Related Minimum Required Education and Experience
Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Bachelor’s Degree in English, Journalism, Mass Communication, Public Relations, Marketing or related area preferred.
Knowledge/Skills/Abilities
Requires knowledge of printing processes including layout and design with the ability to develop specifications to produce publications internally and externally. Must be proficient with Windows, Microsoft Office including Microsoft Publisher, and be familiar with other graphic design programs such as Adobe Creative Suite. Must have some experience in photo journalism.
Job Duties
Job Duty
Assist faculty and staff in promoting various activities of USC Sumter, writes speeches, reviews and approves all printed programs, publications, and media projects prior to being released to the public.
Essential Function
Yes
Percentage of Time
10
Job Duty
Write and distribute news releases utilizing various public information media. Maintain communication with media, in consultation with the Dean of the University, as the official spokesperson for USC Sumter.
Essential Function
Yes
Percentage of Time
15
Job Duty
Serves as Web Master for USC Sumter and is responsible for the information contained on the USC Sumter Web Site.
Essential Function
Yes
Percentage of Time
20
Job Duty
Manages marketing and advertising functions, working closely with Admissions Services Department, and serves as ex-officio chair of the Marketing and Public Relations Committee.
Essential Function
Yes
Percentage of Time
20
Job Duty
Serves as managing editor of all publications, e-newsletters, Viewbooks, and other regular publications. Assist in the design and production of all externally circulated collateral pieces presentations and commercials used to publicize programs or activities, pamphlets, posters and printed material concerning institutional operations and programs.
Essential Function
Yes
Percentage of Time
25
Job Duty
Take photographs of various USC Sumter events and maintain an electronic file of photographs for use in promotional activities and displays.
Essential Function
Yes
Percentage of Time
5
Job Duty
Manages the budget for marketing and public relations.
Essential Function
Yes
Percentage of Time
5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive
No
Hazardous weather category
Non-Essential
Posting Detail Information
Number of Vacancies
1
Desired Start Date
10/01/2026
Job Open Date
09/16/2026
Job Close Date
Open Until Filled
No
Special Instructions to Applicant
The University of South Carolina requires individuals to apply online for all job vacancies at https://uscjobs.sc.edu. A professional cover letter, portfolio of prior work, resume, copies of all college transcripts, and three current letters of recommendation (confidential letters to be submitted directly by the reviewers at the website). If you have any questions about the application procedures, please call (803) 938-3721 or send email to mlwillia@uscsumter.edu. Review of applications will begin immediately and continue until the position is filled.
Quicklink for Posting
https://uscjobs.sc.edu/postings/213058
EEO Statement
The University of South Carolina does not discriminate in employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or any other protected category under applicable law.
Benefits:
Health Insurance, Vacation & Paid Time Off, Sick Leave
Salary : $53,576 - $80,364
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