Modlin Marketing Manager

Additional Job Description

Exciting opportunity to join the University of Richmond's Modlin Center for the Arts. The Modlin Center is the home for the arts and creative experiences on the University of Richmond campus. Modlin is an artistic gathering place where students, faculty, staff, and community members from diverse backgrounds enrich their lives and educations through the power of the arts.

Under the direction of Modlin Center’s Director and in close coordination with the Director of Communications for the Arts, the Modlin Marketing Manager leads the development, execution, and evaluation of comprehensive marketing initiatives that enhance visibility, expand relationships, and broaden participation of Modlin Center for the Arts and its supported programs. Responsibilities include the presenting program, Modlin Arts Presents, its individual performances, artist residencies, and engagement activities, and supporting the marketing needs for presentations by the Department of Theatre & Dance, the Department of Music, and university-wide arts campaigns. This hands-on position requires both strategic thinking and active campaign execution, encompassing actionable marketing plans, project management, content writing and design, event promotion, and marketing analytics to meet attendance goals, enhance the public image, and promote the facility, services, and programs of the Modlin Center for the Arts.

WORKING CONDITIONS/PHYSICAL EFFORT:

• Office environment and working conditions, with shared workspace.
• This position will work primarily on-site Monday – Friday, 9am-5pm (or equivalent).
• Must be able to sit or stand at a desk and view a computer.
• Some walking and physical lifting (up to 20 lbs.) are required.
• Evening and weekend event attendance may be required.
• Valid driver’s license.

QUALIFICATIONS:

Knowledge, skills & ability:

• Clear understanding of applying marketing and communications strategy concepts, tools, and approaches for internal and external audiences, remaining current on trends in these areas.
• Develop understanding of audience behavior and motivations, with success in crafting impactful marketing communications across various formats.
• Excellent communication skills with the ability to convey complex concepts and info clearly and persuasively in all forms and aimed at a variety of audiences.
• Position requires substantial interdepartmental collaboration, communication, education, project management, and meeting deadlines.
• Strong analytical, problem-solving, organizational and interpersonal skills.
• Excellent judgment and ability to adapt and prioritize competing responsibilities, focus, and achieve results.
• A strong sense of initiative and desire to learn and the ability to work as part of a small, professional team.
• Values the power of the arts on a university campus.
• Demonstrated graphic design skills and proficiency using Adobe Creative Suite.
• Demonstrated understanding of brand management and voice.
• Ability to manage the diverse needs of Modlin Center patrons and stakeholders with diplomacy and respect.

Education & experience:

• Bachelor's degree required
• Minimum 3 years of professional experience in marketing, performing arts management, or related field.
• Experience in marketing and/or communications in a performing arts organization preferred.
• Experience with CRM or ticketing platforms preferred.

SALARY STRUCTURE: Full-time salaried exempt position.

Salary Grade 6: $50,461to $66,851

Scheduled hours: 38.75 hours per week; Monday through Friday, 8:30 am to 5 pm