What are the responsibilities and job description for the Marketing Cloud Administrator position at University of North Carolina at Charlotte?
Job Description
The Salesforce Marketing Cloud Administrator plays a critical role in advancing the university’s digital engagement strategy. This position is responsible for configuring, maintaining, and optimizing Marketing Cloud applications to support student recruitment, retention, alumni relations, and campus communications. Working closely with academic and administrative partners, the administrator ensures that Marketing Cloud tools are leveraged effectively to deliver personalized, data-driven experiences. The role requires both technical expertise and a deep understanding of Marketing Cloud best practices in higher education, enabling the institution to strengthen connections with students, faculty, staff, and the broader community.
- Configure, develop, and maintain Marketing Cloud applications to support institutional communication strategies.
- Design and implement solutions within Salesforce CRM, including custom objects, fields, workflows, validation rules, and automation.
- Provide training, documentation, and ongoing support to end‑users across the university.
- Develop a community of best practices and a user group for Marketing Cloud.
- Collaborate with cross‑functional teams to gather requirements and translate business needs into technical solutions.
- Integrate Salesforce with third‑party applications and campus systems to ensure seamless data flow.
- Build and maintain reports and dashboards that provide actionable insights for academic and administrative stakeholders.
- Troubleshoot and resolve issues related to Salesforce CRM and Marketing Cloud functionality.
- Stay current on Salesforce releases and new features; recommend best practices for adoption in higher education.