What are the responsibilities and job description for the Social Media Marketing Specialist position at University of North Carolina Asheville?
Social Media Marketing Specialist
Located in the Blue Ridge Mountains in Western North Carolina, UNC Asheville is the designated public liberal arts campus in the University of North Carolina system. UNC Asheville is nationally known for the quality of our student-centered teaching, mentoring of undergraduates in research, interdisciplinary learning, and striving to be an inclusive campus community.
UNC Asheville’s commitment to increasing and sustaining the diversity of our faculty, staff, and students is reflected in our strategic plan goals of diversity and inclusion, and social sustainability. Women, traditionally under-represented minorities, and people with disabilities are encouraged to apply.
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Please see Special Instructions for more details.
Applications must be submitted online no later than 11:59 p.m. (EST) on the closing date for each specific position. Please note that any documents submitted to Human Resources or the hiring departments become property of UNC Asheville and will not be returned. Official verification from each college/university you have attended are required upon employment, and will be requested directly from the college/university by Human Resources or from the National Student Clearinghouse. Any expense will be the responsibility of the employee. Educational degrees must be from an appropriately accredited institution. If no applicants apply who meet the required competency and training and experience requirements, management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations. It is the policy of UNC Asheville to conduct pre-employment background investigations on all candidates selected for employment. If hired, the candidate will be required to submit proof of eligibility to work in the United States. New employees are paid only by direct deposit to the financial institution of their choice.
Posting Details
Position Information
Posting Number
S0667
Classification Title
Public Communication Specialist
Overall Position Competency
Contributing
Working Title
Social Media Marketing Specialist
Position Number
002056
FLSA
Non-Exempt
NC Salary Grade Equivalency
GN06 (For employment/re-employment priority purposes only)
Recruitment Range
$50,000-$54,000
Position Summary
Under the direction of the Director of University Marketing, the Social Media Marketing Specialist serves as the primary manager of UNC Asheville’s social media presence and plays a key role in elevating the University’s voice, visibility, and brand across digital platforms. This position develops and executes strategic social media campaigns that support enrollment goals, student engagement, alumni relations, institutional storytelling, and brand awareness.
The Social Media Marketing Specialist will create compelling photo, video, and written content that captures the vibrancy, creativity, and distinctiveness of the UNC Asheville student experience. A highly collaborative and creative professional, this individual will work closely with students (including student ambassadors and content creators), faculty, staff, and campus partners to source stories, produce engaging digital content, and cultivate a dynamic online community.
This role requires strong interpersonal communication skills, a keen understanding of digital trends, experience managing advertising campaigns through Meta and Google platforms, and the ability to work both independently and as part of a fast-paced, strategic marketing team.
Division
Office of the Chancellor
Department
Communication & Marketing
Full-Time / Part- Time
Full-Time
Months per Year
12 Months
Time Limited Position
No
If time-limited, length of assignment
Not Applicable.
Minimum Education/Experience/Skills
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education/Experience/Skills
- Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Advertising, Public Relations, or a field in a related discipline, or equivalent combination of training and experience.
- Minimum of 3–5 years of professional experience in social media management, digital marketing, content creation, or related roles.
- Demonstrated experience managing an established brand’s social media channels across multiple platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Experience using the latest AI tools and resources to amplify and enhance brand reach in the social media sphere.
- Proficiency in photography and videography, including editing for short-form content (e.g., Reels, TikTok, Stories).
- Experience developing and optimizing advertising and promotional campaigns on Meta Business Suite and Google Ads.
- Strong copywriting and editing skills across digital audiences and formats.
- Ability to analyze and interpret social media performance metrics to inform strategy and provide actionable next steps to quickly capitalize on trends
- Skilled in Canva or Adobe Creative Cloud applications (Photoshop, Premiere Pro, Lightroom, Illustrator, etc.).
- Ability to collaborate in a team environment with departments across campus and in the community.
- Self-directed, results-driven, highly creative, detail-oriented, and able to manage multiple deadlines.
- Experience working with student content creators or peers in mentoring or leadership capacities, including conducting interviews.
- Higher Education experience.
- Ability to work occasional evenings/weekends for event coverage.
Work Schedule and Hours
Typical office hours are Monday-Friday from 8:00 a.m. to 5:00 p.m. The employee in this position will be required to work some evenings and weekends as needed to meet the needs of the department and the university. Ability to work varied work hours and have a flexible schedule is essential in this position.
Competency Profile
http://oshr.nc.gov/state-employee-resources/classification-compensation/comp-profiles
Posting Detail Information
Special Instructions Summary
Applications must be submitted online no later than 11:59 p.m. (EST) on the closing date for each specific position. Please note that any documents submitted to Human Resources or the hiring departments become property of UNC Asheville and will not be returned. Official verification from each college/university you have attended are required upon employment, and will be requested directly from the college/university by Human Resources or from the National Student Clearinghouse. Any expense will be the responsibility of the employee. Educational degrees must be from an appropriately accredited institution. If no applicants apply who meet the required competency and training and experience requirements, management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations. It is the policy of UNC Asheville to conduct pre-employment background investigations on all candidates selected for employment. If hired, the candidate will be required to submit proof of eligibility to work in the United States. New employees are paid only by direct deposit to the financial institution of their choice.
Posting Date
11/20/2025
Closing Date
12/11/2025
Open Until Filled
No
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * How did you hear about this employment opportunity?
- UNC Asheville website
- The Chronicle of Higher Education
- Higher Ed Jobs
- really
- Inside Higher Ed
- HERC
- NC Works Online (formerly Employment Security)
- UNC System website (northcarolina.edu)
- X (formerly Twitter)
- Circa (formerly Local Job Network)
- NorthCarolinaDiversity.com
- Other
Applicant Documents
Required Documents
Optional Documents
- Cover Letter
- Resume
- Other Documents
Salary : $50,000 - $54,000