Enrollment Management Marketing & Communications Generalist - UMD

Minimum Required Qualifications:

• Bachelor’s degree in art, graphic design, marketing, or related field;
• 2 years of professional experience or six years combined equivalent education and experience.

Preferred Qualifications:

• 4 or more years of professional experience in marketing, graphic design, or communications;
• Proficiency in Adobe Creative Suite, specifically Adobe Indesign and Photoshop;
• A compelling portfolio with projects showcasing graphic design skills;
• Ability to manage multiple projects and timelines in order to meet deadlines;
• Excellent writing, grammar and punctuation, and interpersonal communication skills;
• Experience with basic photography/videography and editing;
• Background and understanding of issues related to access, diversity, and inclusion in higher education;
• Ability to work independently and as a member of a team;
• Proficiency in computer applications including MS Suite and Google Docs.

Reporting to the director for Enrollment Management (EM) Marketing & Communications, this position develops and oversees recruitment and retention communications and marketing for the UMD campus as part of the EM communications team. The position is responsible for the implementation of marketing and communications campaigns and projects by providing strategic, technical, and creative input.

Responsibilities and Duties:
Graphic Design/Print Material Management/Marketing Communication Management and Implementation (65%)

• Assist with design and development of EM print materials, outdoor, digital, environmental, print advertisements, exhibition materials, promotional items, and all other collateral materials as needed;
• Assist with copywriting for EM collateral materials;
• Manage print art file preparation, vendor submission, final print approval, and coordination of mailing lists for finished material delivery;
• Prepare rough drafts and present ideas for feedback and approval;
• Help manage and coordinate the acquisition of EM photo and video assets; manage asset library; partner with UMPR where appropriate;
• Manage or assist with inventory of EM publications and promotional items;
• Ensure compliance with the University’s branding guidelines;
• Manage relationships with print representatives; help plan and execute print/digital advertising campaigns in partnership with vendors;
• Create and manage digital media advertising.

General Communications Planning and Project Management (30%)

• Assist with managing and implementing EM communication plans
• Help generate and manage a library of student profiles, quotes, and testimonials;
• Communicate, liaison, and collaborate with collegiate units and campus departments to generate student success stories, and profile UMD programs.

Work Team and Professional Development (5%)

• Participate as a positive member of the EM marketing and communications team;
• Participate in professional development activities;
• Actively support UMD Campus Goal #2, create a positive and inclusive campus climate for all by advancing equity, diversity, and social justice;
• Serve on campus or professional organization committees and workgroups as assigned/elected;
• Other duties as assigned.

Job Open Date: 06/30/2023

Job Close Date: 07/16/2023

Applications must be submitted online.

To apply for this position, go to http://employment.umn.edu and search for job opening 355708.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

Complete applications must include:

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR (8647).

If you have started receiving retirement annuity payments from the Minnesota State Retirement System (MSRS) or Public Employees Retirement Association (PERA) your eligibility for this position may be impacted. Please contact OHR Benefits at 1-800-756-2363 for more information.

Veterans and individuals from underrepresented groups are encouraged to apply.

The University of Minnesota is an Equal Opportunity Educator and Employer.

***Smoking and chewing tobacco and the use of electronic cigarettes is prohibited on all UMD property, including indoor facilities, campus grounds and University vehicles.***

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

University of Minnesota, Duluth (UMD)

The University of Minnesota, Duluth (UMD) consistently ranks among the top Midwestern, regional universities in U.S. News and World Report's "America's Best Colleges" issue.

Overlooking Lake Superior, UMD provides an alternative to both large research and small liberal arts environments and attracts students looking for a personalized learning experience on a medium-sized campus of a major university. A firm liberal arts foundation anchors a variety of traditional degree programs, as well as professional and graduate students that draw on UMD's many research institutes and labs.