CRM Database Administrator

FUNCTION: Manages the cloud-based Recruit CRM system/database of prospective students and applicants. Sets up the processes to communicate to prospects and encourage them to apply, as well as setting up campus events related to recruitment and other student-centered events, such as orientations and campus visits. Manages users and security roles in the Recruit CRM system. Coordinate system upgrades, end user testing and identify integration issues between systems. Functions as the liaison with ULM’s Office of Information Technology (OIT) Department. 
SCOPE: Manages new student enrollment relating to the Recruit CRM software and responsible for liaison with institutional units as well as external agencies regarding the Recruit CRM software. Functional assignment as a specialist in the Recruit CRM software and its integration with Banner in areas of responsibility listed below.

• Manages the cloud-based Recruit CRM database for prospective and applied students.
• Creates and manages the processes to communicate to prospects/applicants to encourage application and to assist through the admission process.
• Creates and manages admission event registration and communication.
• Ensures application data is ‘clean/accurate’ before sending to Banner.
• Manages users and security roles in the Recruit CRM system.
• In conjunction with ULM’s OIT department coordinate system upgrades, end user testing and identify integration issues between systems.
• Ensures staff have the dashboards and views needed to perform their duties.
• Trains new users in the Recruit CRM system and develops process directions for reference.
• Works with various departments including Admissions, Marketing and Communications, the Graduate School, Institutional Research/Planning & Analysis, and IT to keep the Recruit CRM system current, as well as to share data/reports/lists as needed.
• Creatively identify and automate solutions that are time sensitive in support of the student admissions and outreach efforts as it relates to the Recruit CRM software.
• Perform system data and functional analysis, develop system documentation and create end users’ procedures for the Recruit CRM software.
• Develop workflows in the Recruit CRM software to continue the automation of the admissions processes, campaigns, and dashboards, which involve the handling of inquiries and application at various stages of the incoming student lifecycle.
• Assist in the development, maintenance and execution of the department’s communication plan and marketing campaigns to prospective/admitted students concerning the Recruit CRM software.
• Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency through the Recruit CRM software.
• Ensure integrity of the data within the Recruit CRM software.
• Function as the technology liaison with ULM’s OIT Department.
• Participate on committees as assigned.
• Attends workshops, conferences and meetings as assigned.
• Perform other related duties incidental to the work described herein.
• The above statements describe the general nature and level of work performed by the individual assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of this position. 

Bachelor’s Degree from an accredited institution is required, with a degree in Computer Information Systems or Computer Science preferred. Database experience with SQL and/or Microsoft Dynamics a plus, as is Recruit CRM Recruit and/or Banner experience. Technical experience, web development experience and data analysis is a plus. Must have strong communication skills and work across an array of university departments, with a focus on leveraging Recruit CRM Recruit functionalities.

The CRM Recruit System Administrator must demonstrate an inquisitive nature on how systems and processes work with a mindset for resolution of problems, as well as retaining any knowledge of learning/teaching new software/systems. 

Demonstrated experience in understanding how technology connects to business processes and used to increase efficiency is necessary, as is demonstrated ability to view situations from a high level in order to create processes that consider multiple perspectives/users.

Proof of resourcefulness and self-motivation, showing the ability to self-teach and explore options that meet the needs of the Recruitment and Admissions teams is required. Knowledge of the college application process as well as to be comfortable establishing relationships with both internal and external customers is helpful.

Technical experience, web development experience and data analysis is a plus.