Division of Student Life Social Media Lead

The Division of Student Life seeks a Social Media Lead who can create strong social media content, pitch creative ideas, develop and execute content plans that support and align with the Division’s strategic communications plan. The position will accurately research, organize and interpret information, and assist in the coordination/preparation of strategic communications plans, including content plans. They will exercise strong knowledge and proficient use of social media channels including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube. The Social Media Lead will exhibit sound judgement as it relates to all forms of communication.

We encourage candidates to demonstrate their qualifications in their resumes and social media samples.

This position is responsible for supporting and implementing the Iowa GROW program with student employees as a part of our commitment to student success.

Specific Job Duties & Tasks:

• Manages, writes, edits, and produces social media communications for designated channels.

• Develops annual strategic social media plans for each of the areas they represent.

• Produces and executes planned and unplanned social media content around campus wide events as they happen.

• Establishes guidance for the Division of Student Life’s social media presence.

• Collects, interprets, and shares analytics regarding social media presence.

• Counsel divisional partners on social media best practices.

For a detailed job description, please email Ruth Appleton at ruth-appleton@uiowa.edu

About the Division of Student Life:

The Division of Student Life is comprised of staff that embrace new ideas and thoughts, works together to keep our students safe, and provides them with life-changing experiences. The Division of Student Life includes 15 departments that span from Recreation Services to the Office of Leadership, Service and Civic Engagement and everything in between. We believe in working together as one team to achieve our mission: fostering student success by creating and promoting educationally purposeful services and activities within and beyond the classroom.

Required Qualifications:

• Bachelor’s degree in strategic communications, marketing, journalism, or related field or an equivalent combination of education and related experience.

• Experience (typically 1-3 years) in communications, marketing, or public relations.

• Extensive knowledge of marketing channels including public relations, web and social media. Demonstrated experience developing and executing communications plans. Working knowledge of social media analytic tracking. This should include experience writing professionally for a variety of platforms (print, web, social media, etc.).

• Demonstrated vision, initiative, and ability to work as part of a team.

• Superior written, verbal, and interpersonal communications skills. This includes the ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Experience creating and maintaining a welcoming and respectful environment.

• Extensive ability to manage multiple concurrent projects or activities, effectively judging priorities and allocation of time.

• Working knowledge of Microsoft Office suite software programs (i.e. Word, Excel, Outlook, PowerPoint).

• Demonstrated experience managing social media presence for large organization(s).

Highly Desirable Qualifications:

• Previous experience in higher education or student services.

• Previous supervisory experience, preferably including supervision of student employees.

Desirable Qualifications:

• Familiarity and experience with working in a college or university setting.

• Three (3) or more years of related experience

• Working knowledge of Adobe Creative Suite software programs.

• Working knowledge of automated work order systems to manage multiple, concurrent projects.

• Some experience with planning and execution of large initiatives.

Application Details:

In order to be considered, applicants must upload four (4) items, a resume, a cover letter, and two (2) samples of social media work that illustrate your ability to create engaging, effective, and brand-aligned digital content. Samples may include links to active accounts, screenshots, or brief descriptions of projects that demonstrate creativity, engagement, and impact. All four must be marked as a “Relevant File” to the submission.

Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification.

Job openings are posted for a minimum of seven calendar days and may be removed from posting and filled any time after the original posting period has ended. Up to 5 professional references will be requested at a later step in the recruitment process. Please note that this position is not eligible for visa sponsorship in the United States. For questions or additional information, please contact Ruth Appleton at ruth-appleton@uiowa.edu .

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success.

Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance.

Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation.

Join us in making a difference at a leading Big Ten university and premier public research institution

• Classification Title: Constituent Relations Coord
• Appointment Type: Professional and Scientific
• Schedule: Full-time
• Work Modality Options: On Campus

• Pay Level: 3A
• Starting Salary Minimum: 48,000

• Organization: Student Life
• Contact Name: Ruth Appleton
• Contact Email: ruth-appleton@uiowa.edu

Salary : $48,000