Social Media Specialist II

Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)

Department/Organization: 301203 - Marketing & Brand Strategy-Strategi

Normal Work Schedule: Monday - Friday 8:00am to 5:00pm

Job Summary: The Social Media Specialist II coordinates and maintains university presence on social media on a daily basis, including developing content to creatively communicate UA's messages on all digital platforms under close supervision. Works closely with Marketing Department within Strategic Communications to maximize digital efforts. Responds to questions/comments on social platforms after conferring with supervisor. Tracks metrics and compiles monthly report. Monitors social media accounts and elevates concerns to supervisor. Creates content to include graphics and videos through platforms such as Adobe Creative Suite and Canva. Covers live events for social media on campus during and outside of normal working hours, including nights and weekends. Develops strategies for increasing engagement and reach of UA’s social media platforms with an emphasis on benchmarking against SEC competitors as well as other peer institutions.

Additional Department Summary: Coordinates and maintains The University of Alabama, UA Undergraduate Admissions, and University President's presence on social media on a daily basis. Monitors social media accounts regularly with an emphasis on sentiment and engagement of the brand. Responds to questions and comments in a timely manner.

Required Minimum Qualifications: Bachelor’s degree and two (2) years of social media, digital marketing, public relations, advertising, and/or communications experience; OR master’s degree or higher and some social media, digital marketing, public relations, advertising, and/or communications experience.

Additional Required Department Minimum Qualifications: Must have valid U.S. driver's license. Must be at least 19 years of age at time of hire and have an acceptable Motor Vehicle Report that is in compliance with University policies. Applicants under the age of 21 will have some driving restrictions.

Skills and Knowledge: Excellent communication skills. Working knowledge of social media analytics. Ability to take photos and video for social media use. Familiarity with accessibility practices as it pertains to social media. Proficient with mobile devices and common social media apps (Instagram, TikTok, Facebook, LinkedIn, and X). Ability to work nights and weekends as required. Ability to sit and work at a computer or other digital device for long periods of time.

Preferred Qualifications: Bachelor’s degree in communications, marketing, journalism, public relations, or advertising. Experience with Basecamp, Adobe Creative Suite, CapCut, Canva, and Sprout Social. Experience maintaining a social media presence in a professional capacity, such as for a brand or company.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.