Vice President, Hotel Commerical Strategy

JOB SUMMARY:

Leads commercial strategy for the Universal Orlando hotel portfolio, driving demand, revenue optimization, and integrated go-to-market (GTM) planning in partnership with Loews Hotels & Co. and the broader Universal Destinations & Experiences (UDX) Brand & Commercial organization. Oversees execution of hotel strategies through direct leadership and cross-functional partnership.

This role aligns hotel strategy with portfolio-level brand, audience, product, and destination GTM strategy and planning to ensure hotels are fully integrated into the end-to-end guest journey; and ensures hotel priorities are clearly represented and delivered through centralized activation teams. The VP is accountable for achieving Hotel Joint Venture revenue objectives while advancing a seamless, connected guest experience across channels, platforms, and on-property experiences.

The role serves as the primary commercial liaison with Loews, co-developing strategies and ensuring alignment between UDX commercial priorities and Loews operational execution.

MAJOR RESPONSIBILITIES:

• Commercial Strategy & GTM Leadership
• Defines and leads the overall commercial strategy for the on-site hotel portfolio, including transient and group segments, to achieve annual revenue and profitability targets.
• Translates portfolio-level brand, audience, and product strategies into hotel-specific go-to-market plans and demand strategies.
• Develops and presents the annual Hotel GTM Plan to Joint Venture partners, including demand forecasts, revenue projections, and strategic investment priorities.
• Partners with Destination GTM leadership to align hotel strategies with broader destination priorities and in-year performance goals.
• Revenue Management & Commercial Performance
• Retains primary ownership of hotel revenue management function, including pricing, inventory, and yield strategies to maximize total revenue performance.
• Partners with Pricing and Commercial Product teams to inform offer structure, packaging, and bundling (e.g., hotel ticket products).
• Establishes performance targets and monitor KPIs across segments, channels, and properties, driving continuous optimization.
• Integration Across the Guest Journey
• Ensures each hotel brand maintains a distinct and compelling market position while contributing to the overall destination value proposition.
• Ensures hotels are fully integrated into the end-to-end guest journey from awareness and planning through booking, stay, and return.
• Partners with technology, commerce, marketing activation, and JV teams to enable seamless booking, merchandising, and cross-sell/upsell opportunities across direct and third-party channels.
• Drives alignment between hotel communications and the broader omnichannel ecosystem to deliver a consistent and connected guest experience.
• Joint Venture Partnership & Stakeholder Leadership
• Serves as the senior commercial liaison to Loews Hotels & Co., including executive-level engagement with Loews leadership and on-property operations teams.
• Co-develops joint strategies to optimize performance across the hotel portfolio while respecting JV governance and operating structures.
• Represents hotel commercial priorities within UDX senior leadership forums and ensure alignment across internal and external stakeholders.
• Commercial Programs & Growth Initiatives
• Identifies and leads growth initiatives that drive incremental demand, including new packages, partnerships, and market-specific strategies.
• Supports the integration of new experiences, events, and commercial products into hotel offerings to enhance value and drive conversion.
• Collaborates with New Ventures and Product Strategy teams to ensure scalability and repeatability of new initiatives.
• Data, Insights & Continuous Improvement
• Leverages data, analytics, and market insights to inform strategy, optimize performance, and anticipate shifts in demand.
• Establishes a test-and-learn agenda to continuously improve pricing, offers, channel mix, and guest engagement strategies.
• Monitors macroeconomic, competitive, and travel industry trends to proactively adjust strategies.
• Team Leadership & Culture
• Leads and develops a high-performing commercial team across marketing, sales, and revenue management functions.
• Fosters a culture of accountability, collaboration, and continuous improvement.
• Maintains strong team engagement and satisfaction outcomes.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
• Performs other duties as assigned.
  
  

EDUCATION:

• Bachelor’s degree in Marketing, Business, Communications, or related field required
• MBA or equivalent advanced degree preferred
  
  

EXPERIENCE:

• 10 years of experience in hotel commercial strategy, sales, marketing, and/or revenue management.
• Experience managing multi-property hotel portfolios and leading cross-functional teams.
• Demonstrated success driving revenue growth through integrated commercial strategies.
• Experience working within or alongside joint venture or partnership structures preferred.
  
  

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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