What are the responsibilities and job description for the VP, Marketing Events position at Unity?
The opportunity
We are seeking a visionary, outcomes-driven leader to architect and scale our global brand, events, and partner ecosystem. As the Vice President, Marketing Events, Brand & Partnerships, you will define the company’s voice in the market, orchestrate a portfolio of flagship experiences, and forge alliances that expand reach and drive measurable growth. This role owns the brand system and tentpole calendar, delivering moments that materially shift perception, deepen customer engagement, and accelerate pipeline. You will lead a multidisciplinary global team spanning brand/creative, experiential, and partner marketing—driving disciplined execution and outsized outcomes.
What You'll Be Doing
Events
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our Prospect Privacy Policy and Applicant Privacy Policy. Should you have any concerns about your privacy, please contact us at DPO@unity.com.
#DIR
$264,500—$330,800 USD
We are seeking a visionary, outcomes-driven leader to architect and scale our global brand, events, and partner ecosystem. As the Vice President, Marketing Events, Brand & Partnerships, you will define the company’s voice in the market, orchestrate a portfolio of flagship experiences, and forge alliances that expand reach and drive measurable growth. This role owns the brand system and tentpole calendar, delivering moments that materially shift perception, deepen customer engagement, and accelerate pipeline. You will lead a multidisciplinary global team spanning brand/creative, experiential, and partner marketing—driving disciplined execution and outsized outcomes.
What You'll Be Doing
Events
- Own the end-to-end strategy, design, production, and execution of a global event portfolio—spanning large-scale developer conferences, advertiser summits, trade show presence, roadshows, and intimate executive forums.
- Build the annual tentpole calendar and content architecture; integrate product launches, keynote narratives, demos, and earned media to maximize impact.
- Ensure world-class attendee experiences across in-person, virtual, and hybrid formats; oversee run-of-show, stagecraft, broadcast production, accessibility, and global localization.
- Operationalize full-funnel measurement for every program (registration, engagement, MQL/SQL conversion, pipeline, etc); continuously optimize for ROI.
- Drive cross-functional alignment with Sales, Product, Marketing and Communications to deliver unified narratives and post-event demand capture motions.
- Manage agencies and production vendors with clear KPIs, SLAs, and fiscal discipline.
- Define the brand architecture, positioning, and differentiated narrative; steward a global visual and verbal identity that scales across all touchpoints (ads, web, event production, etc).
- Lead the in-house Creative Studio with strong creative judgment and operational rigor; establish intake, workflows, SLAs, resourcing models, and a world-class asset library.
- Establish brand governance, naming frameworks, and co-branding standards; measure brand health (aided/unaided awareness, share of voice, NPS, traffic, and lift studies).
- Be the chief architect of our partner ecosystem; prioritize and activate alliances across technology providers, gaming studios, platform partners, and advertising clients.
- Structure and negotiate joint business plans, MDF, co-marketing agreements, and co-sell motions; ensure legal, privacy, and brand compliance.
- Build repeatable partner programs—co-branded campaigns, content series, and tentpole partnership events—that scale across regions and segments.
- Deliver partner-sourced and partner-influenced pipeline with clear attribution, dashboards, and executive reporting.
- Leadership & Operations
- Lead, mentor, and grow a global, high-performing team; foster a culture of creativity, accountability, inclusion, and continuous improvement.
- Own budgets and forecasting across brand, events, and partner marketing; run competitive RFPs, MSAs, and vendor governance with procurement and finance.
- Set ambitious OKRs; deploy instrumentation and dashboards to drive data-informed decisions across the portfolio.
- Bachelor’s Degree in marketing, business, communications, or a related field
- At least ten (10) years experience in marketing events with at least five (5) in a leadership role.
- Proven track record of successfully planning and executing large scale events
- Experience leading large, diverse teams collaborating across departments.
- Ability to thrive in a fast-paced, dynamic environment.
- Relocation support is not available for this position
- Work visa/immigration sponsorship is not available for this position
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our Prospect Privacy Policy and Applicant Privacy Policy. Should you have any concerns about your privacy, please contact us at DPO@unity.com.
#DIR
- Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors.
$264,500—$330,800 USD
Salary : $264,500 - $330,800