Director of Baccalaureate Recruitment

The Opportunity:
Unity Environmental University seeks a dynamic, outcomes-driven Director of Baccalaureate Recruitment to lead enrollment growth across Unity's expanding portfolio of baccalaureate programs. This strategic role drives revenue through both direct-to-student recruitment and innovative B2B partnerships, while ensuring every prospective student experiences Unity's mission-driven approach from first contact through enrollment. As a key member of our Baccalaureate Sustainable Education Business Unit (SEBU), you'll develop data-informed recruitment strategies aligned with our multi-start academic calendar, build employer partnerships and articulation agreements, and lead a team of baccalaureate recruiters in delivering exceptional prospect experiences.

Salary range: $60,000 - $80,000

Day to day responsibilities:

• Strategic Planning & Execution
  • Design and execute comprehensive annual and term-based recruitment strategies with specific enrollment goals by program, market segment, and start date
  • Define priority audience segments and collaborate with marketing teams to align value propositions with our sustainability mission
  • Optimize recruitment funnels using ROI data and conversion analytics to maximize enrollment outcomes
• Partnership Development
  • Identify, negotiate, and manage strategic employer partnerships that generate qualified leads and cohort opportunities
  • Develop and maintain articulation agreements with feeder institutions in collaboration with the Academic, Student Success, Marketing, and Organization Effectiveness teams
  • Set partnership targets, track ROI, and ensure mutual value creation for all stakeholders
• Operations & Student Experience
  • Serve as primary liaison between baccalaureate SEBU and Education Enterprise units (Marketing, Financial Aid, Student Success) to ensure seamless processes
  • Oversee efficient credit transfer and pre-evaluation processes to accelerate time-to-offer
  • Align all recruitment activities with Unity's multiple starts annual calendar and maintain the accuracy of pre-enrollment materials
• Lead Management & Technology
  • Own end-to-end recruitment lifecycle management in Salesforce Education Cloud, including lead-source taxonomy and attribution modeling
  • Build comprehensive dashboards, forecast to goals, and deliver weekly progress reporting with actionable insights
  • Maintain data hygiene standards and ensure compliance with consent and privacy regulations
  • Meet or exceed SLA response targets for all prospect communications with greater than 90% adherence
• Team Leadership & Development
  • Hire, mentor, and develop a high-performing team of baccalaureate recruiters
  • Provide team with program briefs, talk tracks, and ongoing training to improve conversion rates
  • Foster a collaborative culture that embodies Unity's service orientation and environmental mission
• Outreach & Events
  • Lead high-impact recruitment events and omnichannel outreach campaigns
  • Activate alumni networks and student ambassadors for referral programs
  • Lead external communications and media for the Baccalaureate SEBU
  • Appear on camera and engage across social media with confidence, working closely with Marketing to plan content and adhere to brand and compliance guidelines.
  • Collaborate with academic leadership to showcase applied learning and career outcomes.

Do you have the skills? 

• Bachelor’s degree.
• 3 years of progressive experience in recruitment and/or sales, with a track record of meeting or exceeding goals.
• Proficiency with Salesforce and/or working CRM knowledge and analytics.
• Leadership and supervisory experience.
• Exceptional relationship-building, presentation, and negotiation skills; ability to influence across academic and administrative units.
• Excellent initiative and organizational skills with ability to work both autonomously and in a team.
• Great time management skills.
• Excellent oral and written communication skills with strong interpersonal skills.
• Ability and willingness to work with students from diverse political/socioeconomic backgrounds and a wide range of physical and academic abilities.
• Good skills in word processing, spreadsheets and computerized database systems.
• Personal commitment to the environmental focus and mission of the University.
• Ability to function effectively within a matrix organizational structure, maintaining open lines of communication while being discreet, courteous and well poised.
• Valid Maine Driver’s License with a good driving record.
• Ability to travel regularly and work evenings/weekends as needed.

Preferred:

• Master’s degree.
• Proven ability to design and execute data-driven recruitment plans across multiple program portfolios and start dates.
• Salesforce user with end-to-end lead-lifecycle management experience in an analogous B2B/B2C setting
• Demonstrated success engaging adult learners (place-bound, working professionals) in online baccalaureate programs.
• Demonstrated success creating and closing B2B employer partnerships and developing articulation agreements with colleges/universities.
• Experience in sustainability, environmental sciences, or mission-aligned sectors; familiarity with outcomes-focused, online baccalaureate education.
• Knowledge of state authorization considerations and best practices in baccalaureate enrollment

Location: Pineland Farms, New Gloucester, Maine
Just a half hour from Portland, Unity Environmental University Headquarters, Unity Environmental University Distance Education, Unity @ Pineland, and Sustainable Ventures are based at the Pineland Farms campus. The facilities are within easy access to one of the fastest-growing cities for startups in the country.
 

Work Schedule:
Work hours are specific to the requirements of this position and can include days, evenings, weekends. Working extended hours may be required as needed and Unity Environmental University employees must be flexible and cooperative in fulfilling their responsibilities while meeting the institution's needs.

Although at Unity Environmental University Enterprise employees are generally scheduled to work at their base location, there are times when travel is necessary and employees are required from time to time to attend events, meetings or work temporary assignment at any Unity Environmental University location.
 

Physical Demands:
While performing the duties of this job, it is regularly required to sit and talk or hear. The employee is occasionally required to stand or walk. The employee must occasionally lift and/or move up to 20 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The use of either hand for repetitive movements such as grasping, grasping, and turning, and fine manipulation is required as is the ability to use the telephone for internal and external communications.
 

Company Perks:
Unity Environmental University offers a comprehensive and competitive compensation and benefits package for its faculty and staff. Benefits for eligible employees include:

• Paid holidays off
• 4 weeks of PTO
• Medical, Dental, and Vision Insurance
• Short- and Long-term disability
• Life Insurance
• Retirement Plan with up to 8% match
• Relocation Assistance

Salary : $60,000 - $80,000