Integrated Marketing & Donor Experience Manager

JOB TITLE:

Integrated Marketing & Donor Experience Manager

WORK SCHEDULE

Hybrid/Flexible

REPORTS TO

Senior Director, Marketing & Communications

COMPENSATION & BENEFITS

United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.

Mission: 

United Way of the National Capital Area improves the lives of underserved individuals in the Greater Washington, DC region by focusing community resources on creating measurable and lasting impact. We address the needs of our community by focusing on three key pillars of impact: healthy community, youth opportunity, and financial stability. 

We are uniquely positioned at the intersection of public, private, philanthropic, and nonprofit sectors to bring the best resources, individuals, and organizations together to solve our region’s most pressing issues facing our community today. Through our Community Commitment and programmatic focus, we are transforming our region and changing the story for thousands of people in a meaningful way.

Who We Serve: 

The ALICE (Asset Limited, Income Constrained, Employed) population represents more than 600,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county/state in which they live.

United Way NCA’s ALICE Lives Here initiative is one of United Way NCA’s strategic programs established to address the issues of inequity in our systems for employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities. 

Overview:

Are you driven and passionate about ensuring everyone has equitable access to health, education, and economic opportunity? Are you a change agent looking to make a lasting impact in our community and within your organization? Do you love blending creativity and strategy to build best-in-class campaigns? If so, you may be just who we are looking for as we expand our team. 

Position Overview

The Integrated Marketing & Donor Experience Manager supports United Way of the National Capital Area (United Way NCA)’s revenue diversification efforts within the Marketing & Communications team by leading the coordination, execution, and performance management of integrated fundraising and donor experience initiatives.

Working closely with the Senior Director, Marketing & Communications, this role is responsible for ensuring that mass market fundraising campaigns, donor communications, and stewardship touchpoints are executed in a coordinated, data-informed, and donor-centric manner across multiple channels. In partnership with Resource Development, Community Impact, IT/Data, and external vendors, the Manager ensures that marketing operations, donor data, and campaign execution function seamlessly to support engagement, retention, and sustainable revenue growth.

Key Responsibilities

Integrated Fundraising & Campaign Execution

• Support the planning and execution of integrated fundraising campaigns, including annual appeals, seasonal campaigns, cultivation efforts, and special initiatives.
• Manage end-to-end direct mail and email fundraising campaigns in partnership with the direct response agency, including timelines, data requirements, segmentation, and deployment.
• Coordinate campaign execution across channels to ensure consistency in messaging, donor experience, and on time deployment of all campaigns.
• Monitor and evaluate campaign performance, translating results into clear insights on response rates, revenue, and donor behavior.

Revenue Reporting, Analytics & Performance Management

• Manage divisional revenue reporting across fundraising channels, campaigns, and appeals.
• Ensure accurate tracking, attribution, and reconciliation of revenue tied to marketing-led efforts.
• Produce and maintain campaign-level and channel-level performance summaries to support decision-making, forecasting, and planning.
• Analyze trends in acquisition, retention, reactivation, and donor value to surface optimization opportunities.
• Partner with internal stakeholders to ensure a shared understanding of revenue definitions, metrics, and performance benchmarks.
• Support leadership with timely, reliable reporting that connects marketing activity to revenue outcomes.

Donor Experience, Stewardship & Acknowledgements

• Oversee donor acknowledgement processes to ensure communications are timely, accurate, and aligned with donor expectations.
• Manage annual tax acknowledgement communications and related donor correspondence.
• Support stewardship and cultivation efforts by ensuring donor communications reflect giving history, engagement patterns, and impact.
• Partner with Resource Development and Community Impact to align donor-facing communications with programmatic priorities and organizational messaging.
• Identify opportunities to improve the donor experience across channels and touchpoints.

Marketing Operations, Data & Systems Coordination

• Serve as Marketing’s primary point of coordination with the organization’s database of record and related fundraising and marketing systems.
• Ensure fundraising campaigns are properly structured, coded, and documented to support accurate tracking, reporting, and analysis.
• Partner with data and IT colleagues to maintain consistent source coding, segmentation practices, and shared definitions.
• Support the use of donor data to inform targeting, reporting, and lifecycle analysis.
• Maintain fluency across the marketing and fundraising technology stack, including CRM, email platforms, direct mail data workflows, and analytics tools.

Agency & Cross-Functional Collaboration

• Act as the primary day-to-day Marketing contact for the direct response agency, ensuring clarity around scope, timelines, and deliverables.
• Translate campaign goals and performance needs into clear briefs for internal and external partners.
• Work collaboratively across Marketing, Resource Development, Community Impact, IT, and external vendors to keep work moving efficiently and on schedule.
• Ensure campaign execution aligns with internal processes, standards, and reporting requirements.

Production & Technical Fluency

• Maintain working knowledge of print production and direct mail processes, including schedules, formats, and vendor coordination.
• Support quality assurance across fundraising communications to ensure accuracy, consistency, and compliance.
• Apply basic technical skills (e.g., HTML/CSS familiarity, data file review, QA workflows) to support campaign execution and reporting.
• Balance strategic coordination with hands-on operational support as needed.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 2 to 4 years of experience in integrated marketing, fundraising, or donor communications.
• Demonstrated experience managing direct mail and email fundraising campaigns.
• Strong project management skills, including experience with systems such as Monday.com
• Experience managing CRM/eCRM systems: Andar, EveryAction, and FundraiseUp preferred
• Basic technical fluency (e.g., HTML/CSS, data files, campaign QA) 
• Experience producing and interpreting revenue and performance reporting tied to marketing efforts.
• Experience working with fundraising databases and marketing technology platforms.
• Strong understanding of donor lifecycle marketing, including acquisition, retention, and stewardship.
• Familiarity with print production and direct mail workflows.
• Comfort working with data, segmentation, and reporting to inform campaign decisions.

Functional Competencies

• Strong organizational and project coordination skills with attention to detail.
• Analytical mindset with the ability to translate data into clear insights and recommendations.
• Ability to manage multiple timelines and priorities simultaneously.
• Collaborative working style and comfort partnering across teams and disciplines.
• Clear communicator able to explain performance, trends, and implications to varied audiences.
• Proactive, solutions-oriented approach to problem solving.