Director, Marketing

Wh o We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

The Director of Marketing will be responsible for developing, implementing, and overseeing comprehensive marketing and external relations strategies that accelerate growth of the USTA Foundation’s visibility and revenue. This role requires a strategic thinker with strong leadership skills and a proven track record in driving brand awareness, donor/sponsor acquisition, and revenue growth. The Director of Marketing will manage a team of professionals and consultants, and collaborate cross-functionally to achieve organizational goals.

• Oversee the development and implementation of integrated marketing campaigns across various channels, including digital, social media, email, and traditional advertising.
• Manage the marketing budget, ensuring effective allocation of resources and measurable ROI for all initiatives.
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges.
• Define and track key marketing metrics, providing regular reports on performance to senior leadership.
• Collaborate with the fundraising and programs teams to ensure brand consistency and cohesive messaging.
• Oversee the successful execution of our revenue-generating signature events
• Manage external agencies and vendors as needed to support marketing efforts.
• Stay up-to-date with industry best practices and emerging marketing technologies.
  
  

Who You Are

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 8-10 years of progressive experience in marketing, with at least 3-5 years in a leadership or management role.
• Proven ability to develop and execute successful marketing strategies that drive measurable results that drive organizational mission.
• Strong understanding of digital marketing, SEO, SEM, social media, and content marketing in the social impact sector.
• Excellent communication, interpersonal, and presentation skills.
• Demonstrated ability to lead and motivate a team.
• Understanding of and experience in executing social impact marketing in the nonprofit or corporate sector
• Ability to track how well marketing and revenue is doing and to effectively report back to leaders and stakeholders on reach and engagement.
• Proficiency in marketing analytics tools and CRM software.
• The ability to lead and motivate a team, fostering a collaborative and mission-driven environment.
• Familiarity with marketing analytics tools and CRM software, particularly those used for donor management.
• This position is located out of one of two NY-area offices (Purchase, NY or NYC) designated as "hybrid/flex" and may allow for both remote and on-site work.
  
  

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.
  
  

The expected range for the base salary for this position is between $115,000 - $128,000 plus a potential ICP bonus. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.