Marketing Manager

Company Description United Rotary Brush Corporation is a long-established leader in rotary broom sales, design, and manufacturing. The company leverages decades of combined industry experience to deliver durable, high-performance products used in demanding applications. United Rotary Brush consistently sets benchmarks for product quality, value, and customer service. Team members work in a collaborative environment focused on reliability, and supporting customers with the hardest-working brooms in the industry.

The Marketing Manager will work with the leadership teams of both Hiniker and United Rotary Brush on the external communications and digital outreach strategies to develop and grow our brands for dealers and end-users. The Marketing Manager will combine internal development along with the utilization of outside resources to create and launch communications and promotional materials and information that enable the growth of the business. 

Responsibilities:

Strategic Leadership

• Work with senior management to develop the communication strategy for the brands
• Conduct market comparisons of competitor advertising and promotional materials
• Develop communication of the value proposition of doing business with Hiniker and URB

Supplier Management

• Manager and lead the work of 3rd party resources for website development, social media and digital communications, dealer development materials, etc.
• Manage and work with 3^rd party providers to strengthen SEO and other brand building metrics
• Manage and work with 3^rd party providers to capture testimonials, videos, photos from customers and dealers communicating and reinforcing the brand image
• Update and maintain website with appropriate brand image and information
• Develop metrics for marketing activities: website activity, lead generation, SEO, tradeshow effectivity
• Develop ROI analysis for marketing spend

Dealer Development

• Work with senior management and sales to develop and implement dealer development brand building programs
• Develop dealer training materials that enhance the Hiniker and URB dealer development program
• Develop dealer signage, media support, local advertising that enables dealer and Hiniker/URB to build brand
• Assist sales in dealer recruitment materials and qualification and training materials
• Develop account based marketing strategy utilizing SEO, digital, social media, tradeshow, and outbound call and email

Sales Promotions

• Maintain and update promotional materials, catalogs, flyers, brochures
• Assist sales in developing promotion media campaigns
• Assist dealers in promotion and media campaigns that support Hiniker/URB brands
• Create exceptional trade show experiences that attract customers, dealers, and oem’s to learn more about our brands

Skills and Abilities:

• Strategic thinker with experience building brands and dealer networks
• Excellent contract, negotiation, and supplier performance management skills for 3rd party providers
• Experience managing contractors and vendors providing website and social media support
• Experience developing promotional media to support growth: catalogs, brochures, flyers, etc
• Experience creating trade show experiences: booths, media, graphics, brochures, etc that build the brand
• Experience marketing with a dealer network
• Ability to influence stakeholders at all levels.
• Collaborative partner who builds trust across teams.
• Comfortable navigating ambiguity and driving clarity.

Education and Experience:

• Bachelor’s degree in related field required. Emphasis in marketing, communications, digital strategy is preferred.
• Minimum of 5 years marketing communications management..
• Background developing marketing and brand development across a dealer network
• Background in manufacturing industry is preferred.

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.