What are the responsibilities and job description for the Sr. Marketing Manager position at United Microelectronics Corporation (UMC)?
We are seeking a Sr. Marketing Manager to promote UMC’s brand based in our Sunnyvale, CA office. Responsibilities include foundry messaging, sales forecasting, industry reporting, competitor analysis, and supporting regional sales. Candidates should have product marketing and semiconductor foundry experiences.
Essential Responsibilities
- Expertise in SiPh, RFSOI or BCD technologies, including key applications and market trends
- Ability to simplify technical concepts into clear value propositions
- Experience managing product lifecycle from concept to launch
- Partner with sales to grow the foundry design-win pipeline and drive revenue
- Develop differentiated messaging and identify new market opportunities
- Execute marketing activities and create impactful presentations for UMC solutions
- Understand the competitive landscape and address market gaps
- Lead business case development to support UMC growth objectives
- Represent UMC at industry events
- Flexible hours for coordination with Asia teams
Required Qualifications
- Bachelor’s in Materials Science, Engineering, or related field; MBA required
- Solid understanding of semiconductor manufacturing and product lifecycle
- Experience in media relations and issues management
- Skilled in developing communications plans and materials
- Collaborative team player, comfortable with global teams and cultures
- Proactive, adaptable, and takes ownership in dynamic settings
- Strong oral, written, analytical, and presentation skills
- Willing to travel 25% - 40%
- Mandarin proficiency a plus
- Onsite position; no remote work