Program Manager - Digital & Marketing Enablement

Program Manager – Digital & Marketing EnablementDepartment: Commercial – Digital & MarketingReports To: Director, Digital Transformation & EnablementLocation: Hybrid / On-site as requiredRole SummaryThe Program Manager – Digital & Marketing Enablement leads enterprise programs that support customer growth, marketing effectiveness, and operational alignment through digital platforms. This role oversees cross-functional initiatives spanning CRM, customer-facing websites, and marketing capabilities, ensuring technology enables acquisition, retention, personalization, and excellent and consistent customer experiences.Acting as a strategic partner to Marketing, Sales, Digital, and Technology leaders, this role translates business priorities into well-governed, executable programs that deliver clear customer and organizational value.Key ResponsibilitiesBusiness & Program LeadershipOwn a portfolio of digital and marketing enablement programs aligned to business prioritiesSupport program objectives, success measures, and delivery roadmaps for CRM and website initiativesPrioritize initiatives, along with IT, based on customer impact, business need, and organizational readinessCustomer & Marketing EnablementLead programs that improve customer acquisition, engagement, and retentionEnsure CRM and website capabilities support segmentation, personalization, campaign execution, and sales enablementPartner with Marketing and Sales leaders to enable consistent, data-driven customer interactionsCross-Functional & Executive PartnershipServe as a strategic bridge between Marketing, Sales, Digital, and Technology teamsFacilitate alignment on priorities, trade-offs, and sequencingProvide clear, outcome-focused updates to senior leadershipVendor & Delivery ManagementManage external partners, agencies, and system integratorsOversee budgets, timelines, and delivery qualityEnsure solutions align with enterprise standards, security, and data privacy requirementsChange, Adoption & Continuous ImprovementPartner with the assigned Change Manager to drive change management and adoption across marketing and business teamsEnsure teams are prepared to effectively use CRM and digital platformsIdentify opportunities to improve processes, usability, and platform effectivenessRequired QualificationsBachelor’s degree in Business, Marketing, Information Systems, or related field7–10 years of experience leading business-driven digital or marketing programsProven experience delivering CRM and customer-facing website initiativesStrong stakeholder management, communication, and decision-making skillsPreferred QualificationsExperience in marketing operations, digital transformation, or customer experience programsFamiliarity with CRM, website design, integrations, marketing automation, analytics, and customer data platformsPMP, Agile, or similar program management certificationCore CompetenciesBusiness-Led Program ManagementCustomer Engagement & Marketing EnablementCRM & Digital Experience PlatformsCross-Functional LeadershipChange Management & AdoptionWhat Success Looks LikeWell-aligned digital and marketing programs that support customer engagement goalsStrong adoption and effective use of CRM and customer platformsClear alignment between Marketing, Sales, and Digital teamsConsistent, scalable customer experiences across digital channelsCompany Description2017 – Based on our past performance with the Department of Energy (DOE), UGT was selected into the Mentor Protégé program to support Stanford National Accelerator Laboratory (SLAC) in California.2013-2015 – UGT secured 400% growth over this 3-year period.2012-2017 – Inc. Magazine has named UGT to its 500/5000 list of top IT service companies in the US for six straight years.2018 – UGT has been honored as a Proven Performer in the ZeroChaos Performance Excellence Program.

Salary : $65 - $72