Influencer Strategist/Manager (FT / In Office)

Company Description

CANVAS UNITED is a creative marketing agency built to connect brands with culture—through ideas that earn attention, drive action, and spark community. As a team of innovative digital craftspeople, who are part of a larger creative collective, we think beyond technology to celebrate and create meaningful experiences that awaken a sense of awe and discovery in people.

If you’re ready to help drive the social and influencer programs forward for iconic brands such as Comcast, HOKA, Got Milk? and Nature Nate’s Honey, this role is for you. We’re looking for a Social & Influencer Strategist who lives at the intersection of culture, content, and community to join our team.

Job Description

Role Overview

As the Influencer Strategist/Manager, you’ll develop integrated strategies that drive cultural relevance, performance, and brand equity through social media and influencer marketing. You’ll help brands grow communities, elevate their storytelling, and collaborate with creators who align with their values and voice. You understand platforms, trends, and talent—and how to turn them into impact.

What You’ll Do

• Develop influencer strategies across TikTok, Instagram, YouTube, and emerging platforms
• Work with the broader strategy and creative teams to successfully integrate social and influencer channels into broader campaigns - including helping to sell it as a channel (how it brings value, is critical to impacting our audience(s) etc.)
• Author briefs that inspire content creators, influencers, and internal teams
• Identify and vet influencers/creators for campaigns and always-on partnerships
• Lead competitive audits, social listening, and platform trend reports
• Build frameworks for community engagement, content pillars, and channel roles
• Collaborate closely with creative and media teams to ensure ideas are socially native and scalable, while supporting the creative vision through execution and launch.
• Monitor performance and optimize campaigns with platform best practices
• Package up results and present insights and recommendations to internal teams and clients
  
  

Qualifications

What You Bring

• 5 - 6 years experience in social strategy, influencer marketing, and content planning (agency experience preferred)
• Strong understanding of platform-specific content strategies (TikTok, IG Reels, Shorts, etc.) as well as a constant eagerness to adapt new strategies as platforms optimize, develop and roll out additional features / functionality
• Proven experience working with creators or managing influencer campaigns
• Ability to translate cultural trends into brand opportunities
• Experience writing briefs, decks, and presenting to clients
• Excellent organizational and communication skills
• Passion for emerging platforms, digital culture, and creator economy
  
  

Nice to Haves

• Experience in paid social and media planning
• Familiarity with influencer platforms; specifically Sprout Social
• Comfort with data and KPIs to inform creative optimization
  
  

Additional Information

What we bring to the table:

A thriving independent and entrepreneur organization that has built dynamic and creative teams. We are trailblazers in creativity.

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits.
• Salary Range: $95,000 - $105,000 salary range
  
  

All your information will be kept confidential according to EEO guidelines.

• Actual offer may vary by market location, job-related knowledge, skills and experience.