What are the responsibilities and job description for the Regional Marketing Director position at Unique Homes & Lumber?
Overview
Villas of Holly Brook and Reflections Memory Care is a leading operator of assisted living, and memory care communities in more than 30 locations in Illinois, Indiana, and Florida. We are the residence of choice for more than 2000 seniors, and the workplace of choice for more than 1000 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them continue making a difference in our world.
Regional Director of Sales and Marketing will provide strategic leadership and direction for all sales and marketing functions across a dedicated region of our senior living communities. Position is responsible for developing and executing high-impact strategies that drive occupancy, strengthen market presence, and support long-term revenue growth.
In this role, you will mentor a team of professionals, ensuring they are equipped with the training, tools, and support needed to effectively convert leads and build meaningful relationships with prospective residents and their families. You will also oversee the creation and implementation of comprehensive, data-driven marketing plans that elevate our brand, expand our reach, and position our community as a top choice for senior living.
Responsibilities
- Develop and execute strategic sales and marketing plans to drive occupancy and achieve revenue goals for the senior living community.
- Lead, mentor, and coach sales staff to ensure effective lead management, conversion, and relationship-building with prospective residents and families.
- Analyze market trends, competitive data, and industry insights to identify opportunities for growth and market expansion.
- Provide feedback on integrated marketing campaigns, including digital marketing, community outreach, advertising, and brand initiatives.
- Ensure consistent and compelling messaging across all marketing channels to strengthen brand visibility and reputation.
- Establish and monitor sales metrics, and reporting tools to evaluate performance and adjust strategies as needed.
- Collaborate with executive leadership on pricing strategies, promotions, and product positioning to maximize occupancy and revenue.
- Build and maintain strong relationships with referral partners, and community organizations.
- Oversee CRM utilization to ensure accurate lead tracking, reporting, and pipeline management.
- Drive the development of innovative approaches to outreach, events, and engagement to promote the community and attract qualified leads.
- Ensure compliance with company standards, policies, and senior living regulatory requirements in all sales and marketing activities.
- Manage departmental budgets, allocate resources effectively, and monitor ROI on marketing initiatives.
- Represent the organization at conferences, trade shows, and industry events to enhance visibility and strengthen partnerships.
Qualifications:
- Bachelor's degree in Marketing preferred
- Minimum of 5 years of experience in sales and marketing, with at least 2 years in a leadership role within the senior living or healthcare sector.
- Proven track record of achieving sales goals and driving occupancy in a senior living community.
- Strong understanding of digital marketing strategies, social media, and community engagement tactics.
- Excellent communication, interpersonal, and negotiation skills.
- Ability to analyze data and translate insights into actionable strategies.
- Highly motivated, results-oriented, and passionate about improving the lives of seniors.
- Proficiency in CRM software and Microsoft Office Suite.
Benefits
Offered to full time staff
· Medical, dental, vision insurance
· Paid time off for staff regularly scheduled at least 24 hours per week
· Life Insurance paid by company
· Short term Disability
· Long term Disability
· Accident Insurance
· 401k with match after one year and 1000 hours in a calendar year
· DailyPay © (Advance pay options) Offered to all staff!
Villas of Holly Brook and Reflections Memory Care is an equal opportunity employer. Villas of Holly Brook and Reflections Memory Care provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other classification protected by applicable law. Villas of Holly Brook and Reflections Memory Care also does not condone or tolerate an atmosphere of intimidation or harassment based on these protected classifications. We require the cooperation of all employees in maintaining a discrimination-free and harassment-free work environment.