Associate Manager, Social Media

Company Overview:

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, better design, and better comfort to people’s lives.

Position Overview:

The Associate Manager, Social Media will be responsible for managing the organic social media accounts for UNIQLO USA, inclusive of leading content creation, maintaining social calendars, and contributing to the creative strategy in support of the overall business. This individual should be a native user of social media, have a deep understanding of social-first content, and be energized by the fast pace of the everchanging digital landscape. A strong candidate will have a finger on the pulse of what is culturally relevant to lead a timely, trend-drive content strategy that is rooted in brand storytelling. Strong organizational skills, a keen attention to detail, and a collaborative spirit are key to success in this role.

Job Responsibilities:

• Manage content calendars, scheduling and posting across all @UNIQLOUSA social media accounts in collaboration with external social media agency.
• Collaborate with cross-functional teams to ensure product priorities, brand announcements, and corporate initiatives are strategically integrated across content calendars in support of total business.
• Lead content production in stores, in studio, and/or at brand events, inclusive of creative ideation, casting, product logistics, and set design.
• Ideate creative content strategies, address key interests for respective channels and tailor content to be most relevant and effective for each platform.
• Organize and maintain necessary assets, imagery, and other related materials.
• Create synergy with influencer programs by working with PR / Influencer team and supporting in the development and maintaining of influencer target lists.
• Manage @UNIQLOUSA comments and direct messages to enhance community engagement and vet potential opportunities to work with new talent.
• Manage compiling all internal and external reporting, analyzing results for on-going improvements to reach our follower growth and engagement goals.
• Maintain a keen understanding of culturally relevant events, industry news and trends to expertly inform real-time social strategies, especially as related to Gen-Z and Gen Alpha.
• Other duties as assigned by supervisor

Requirements:

• Bachelor’s degree in marketing, brand communications or related field.
• 2-3 years of professional experience in social media marketing or related role, preferably at an agency or in-house environment related to fashion and lifestyle brands.
• Strong desire and ability to contribute to a brand through content creation across multiple platforms and comfortable being in front of the camera if needed.
• Keen understanding of the global digital landscape within the fashion/lifestyle arena.
• Proficiency in social media management tools and analytics platforms.
• Experience working collaboratively in a fast-paced, results-driven environment while building and maintaining relationships with key stakeholders.
• Skilled in seeing projects through from ideation to completion with a sense of urgency.
• Resourceful and proactive work ethic with the ability to multitask and quickly revise plans based on changing priorities or business challenges.
• Demonstrated ability to work effectively both autonomously and collaboratively,
• Collaborative team player with a fantastic can-do attitude
• Sharp attention to detail and organization

Salary: $85,000 - $88,000

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

The Company is committed to equal pay initiatives and will not ask candidates for their current or past salary.

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.