Senior Manager, Retail Media Performance, Walmart

Join us as Senior Manager, Retail Media Performance, Walmart

Location: Rogers, AR OR Hoboken, NJ

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

Job Purpose

The Retail Media Performance Manager, Personal Care, Walmart is responsible for end to end retail media strategy, activation, and performance optimization to drive Unilever Personal Care growth at Walmart. The Retail Media performance manager will lead Retail Media strategy and performance for the Personal Care Business Unit, with focus on Walmart. This role sits within the Personal Care Retail Marketing Team and partners closely with WPP Unite, Walmart Connect, and cross functional stakeholders to deliver data driven, performance led outcomes across Unilever’s Walmart retail media investment.

Key Responsibilities

Retail Media Planning

• Lead retail media and search, display and social strategy, execution, and ongoing optimization for Unilever personal care, with focus on Walmart execution
• Ensure strong stakeholder alignment across strategic planning, in flight optimization, and post campaign learning.
• Develop commerce media plans, in partnership with Retail Marketing partners, that connect brand, retailer, and performance objectives to measurable business outcomes.
• Manage development of one direct report and one embedded employee within the personal care retail media performance team
• Performance, Optimization & ROI
• Partner with analytics and agency teams to monitor performance signals, identify optimization opportunities, and dynamically shift investment to maximize in growth.
• Provide inputs into ROI and measurement modeling to ensure retail media performance is clearly linked to KPIs and business goals.
• Lead competitive tracking and category performance analysis to inform optimization and future planning.
• Deliver executive summaries and performance reports to senior leadership
• Cross Functional & Agency Leadership
• Serve as the primary partner to WPP Unite media teams, providing clear direction, feedback, and strategic guidance across planning, activation, and reporting.
• Collaborate closely with National Media, Retail Marketing, dCom and Brand teams to ensure retail media plans are fully integrated into broader end to end initiatives.
• Share retail media best practices, learnings, and playbooks across the organization to strengthen overall retail media capability.
• Walmart Partnership & Platform Expertise
• Build and maintain strong working relationships with Walmart Connect to unlock platform capabilities and performance opportunities.
• Translate Walmart specific insights, signals, and tools into actionable media strategies.
• Reporting & Strategic Communication
• Lead clear and concise performance reporting for brands and senior stakeholders, translating complex data into actionable insights and recommendations.
• Contribute to post campaign learning agendas, ensuring insights are embedded into future briefs, planning, and investment decisions.
  
  

Required Qualifications

• Proven experience in retail media and search strategy and planning with direct Walmart and/or Walmart Connect experience strongly preferred.
• Demonstrated ability to manage media performance end to end, from planning through optimization and reporting, within a complex cross functional ecosystem.
• Strong analytical and performance optimization skills, with comfort leveraging multiple data sources to inform real time decision making.
• Familiarity with Walmart Scintilla and retailer data platforms is a plus.
• Strong collaborator with the ability to lead agency partners, influence cross functional teams, and communicate effectively with senior stakeholders.
  
  

Pay: The pay range for this position is $119,400 to $179,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever Is An Equal Opportunity Employer/Protected Veterans/Persons With Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.