What are the responsibilities and job description for the Customer Activation position at Unify?
About Unify
Unify was founded January 17th, 2023 by Austin Hughes and Connor Heggie. Prior to Unify, Austin led Ramp’s growth product team focused on new customer acquisition, and Connor was a machine learning research engineer at Scale AI. The rest of our team comes from companies like Airbnb, Spotify, Bridgewater and Retool.
Our mission is to build the first system-of-action for go-to-market teams, starting with an end to end platform powering warm outbound. Today, outbound sales is dominated by cold, mass outreach that floods people's inboxes and converts to deals at a tiny rate. We’re building a platform to power warm outbound, allowing go-to-market teams to get in touch with the right people at the exact time they’re looking for a solution.
We've grown revenue 8x year-over-year, and are already serving customers like Guru, Justworks, Together.AI, Flock Safety, Hightouch and more. We’re a high energy, high intensity team and we’ve raised $58M from Thrive, Emergence, OpenAI and others. Come join us in changing how go-to-market works.
Customer Activation: Drive Adoption, Own the Customer Journey & Fuel Revenue Growth
We’re hiring for a Customer Activation role that owns the customer relationship from the moment they begin activation all the way through renewal. You will guide customers to first value, deepen adoption, build long-term health, and influence commercial outcomes across their lifecycle. You’ll be part product expert, part activation leader, and part growth strategist to ensure every customer becomes (and stays) a high-value partner. Your work will directly shape customer outcomes, retention, expansion, and Unify’s go-to-market engine.
What You’ll Do
Lead Customer Activation
Own the customer journey from activation kickoff through onboarding, ensuring rapid time-to-value and deep early adoption. Run structured implementation including technical setup, enablement, play tuning, testing, and building the customer’s outbound motion. Align with stakeholders on goals, workflows, and plans that create early momentum.
Drive Adoption Throughout the Lifecycle
Guide customers post-activation through ongoing monthly touchpoints. Ensure play health, deliverability, rep usage, and outbound excellence. Identify adoption gaps quickly and put clear plans in place to course correct. Maintain a strong understanding of customer outcomes, operational needs, and evolving expectations.
Own the Account Through Renewal
You are the primary strategic partner from activation through renewal. Maintain multithreading, executive alignment, and proactive communication. Influence renewal readiness by ensuring strong adoption, clear value, and measurable impact.
Shape Expansion & Commercial Outcomes
Identify expansion opportunities based on usage, customer maturity, and emerging needs. Support or lead commercial conversations by framing value, ROI, and strategic impact. Build trusted partnerships that make upsell and renewal natural extensions of strong activation and adoption.
Use Data to Guide Strategy End-to-End
Analyze activation scoring, customer behavior, feature adoption, and outbound performance to evaluate health and revenue potential. Flag accounts for intervention, identify expansion opportunities, and create targeted plans. Deliver insight-rich business reviews that move customers toward stronger performance and revenue outcomes.
Influence Product Across the Customer Journey
Provide Product with a tight feedback loop on friction points, feature gaps, and patterns uncovered throughout activation and lifecycle. Collaborate to prioritize improvements that strengthen experience, adoption, and renewal outcomes. Document and share insights to create repeatable wins across the customer base.
What Success Looks Like
Customers activate quickly, adopt deeply, and maintain strong usage through renewal. You improve customer health and reduce churn risk through proactive strategy and insights. You influence expansion and renewal outcomes by driving measurable customer value. You become a trusted advisor across activation, lifecycle strategy, and commercial impact. Your work strengthens retention, NRR, customer satisfaction, and Unify’s overall GTM engine.
Experience
What You’ll Need
3 years in Customer Implementation, Customer Success, Account Management, Solutions, RevOps, BizOps, or similar roles in high-growth environments. Demonstrated success owning customer relationships across activation and lifecycle. Experience supporting or leading renewals and expansions is a strong plus. B2B SaaS or consulting experience is a plus.
Technical & Analytical Strength
Familiarity with rev ops tools like CRMs and reporting dashboards are a plus. Skilled at turning data into meaningful insights that shape customer strategy and commercial outcomes.
Mindset & Approach
Structured thinker who thrives in high-ownership environments. Excellent communicator and facilitator across executive and operational audiences. Operates with urgency, clarity, and a bias toward measurable impact. Deeply collaborative with Product, Sales, Support, and Data, while fully owning the customer relationship end to end. Motivated by customer success and the revenue outcomes it unlocks.
Additional Information
The OTE (On-Target Earnings) for this role is between $165,000 - $190,000 (based on experience), with a target equity package and comprehensive benefits, including medical, dental, vision, and 401(k) options.
This position is onsite in either San Francisco, CA, or New York City, NY, offering the invaluable opportunity to work closely with a talented team in a dynamic, high-energy environment.
Being in-person enables real-time collaboration, fosters creative problem-solving, and strengthens the connections that drive innovation and impact. You'll be at the center of our fast-paced operations, contributing to a culture that values engagement, growth, and teamwork.
Unify was founded January 17th, 2023 by Austin Hughes and Connor Heggie. Prior to Unify, Austin led Ramp’s growth product team focused on new customer acquisition, and Connor was a machine learning research engineer at Scale AI. The rest of our team comes from companies like Airbnb, Spotify, Bridgewater and Retool.
Our mission is to build the first system-of-action for go-to-market teams, starting with an end to end platform powering warm outbound. Today, outbound sales is dominated by cold, mass outreach that floods people's inboxes and converts to deals at a tiny rate. We’re building a platform to power warm outbound, allowing go-to-market teams to get in touch with the right people at the exact time they’re looking for a solution.
We've grown revenue 8x year-over-year, and are already serving customers like Guru, Justworks, Together.AI, Flock Safety, Hightouch and more. We’re a high energy, high intensity team and we’ve raised $58M from Thrive, Emergence, OpenAI and others. Come join us in changing how go-to-market works.
Customer Activation: Drive Adoption, Own the Customer Journey & Fuel Revenue Growth
We’re hiring for a Customer Activation role that owns the customer relationship from the moment they begin activation all the way through renewal. You will guide customers to first value, deepen adoption, build long-term health, and influence commercial outcomes across their lifecycle. You’ll be part product expert, part activation leader, and part growth strategist to ensure every customer becomes (and stays) a high-value partner. Your work will directly shape customer outcomes, retention, expansion, and Unify’s go-to-market engine.
What You’ll Do
Lead Customer Activation
Own the customer journey from activation kickoff through onboarding, ensuring rapid time-to-value and deep early adoption. Run structured implementation including technical setup, enablement, play tuning, testing, and building the customer’s outbound motion. Align with stakeholders on goals, workflows, and plans that create early momentum.
Drive Adoption Throughout the Lifecycle
Guide customers post-activation through ongoing monthly touchpoints. Ensure play health, deliverability, rep usage, and outbound excellence. Identify adoption gaps quickly and put clear plans in place to course correct. Maintain a strong understanding of customer outcomes, operational needs, and evolving expectations.
Own the Account Through Renewal
You are the primary strategic partner from activation through renewal. Maintain multithreading, executive alignment, and proactive communication. Influence renewal readiness by ensuring strong adoption, clear value, and measurable impact.
Shape Expansion & Commercial Outcomes
Identify expansion opportunities based on usage, customer maturity, and emerging needs. Support or lead commercial conversations by framing value, ROI, and strategic impact. Build trusted partnerships that make upsell and renewal natural extensions of strong activation and adoption.
Use Data to Guide Strategy End-to-End
Analyze activation scoring, customer behavior, feature adoption, and outbound performance to evaluate health and revenue potential. Flag accounts for intervention, identify expansion opportunities, and create targeted plans. Deliver insight-rich business reviews that move customers toward stronger performance and revenue outcomes.
Influence Product Across the Customer Journey
Provide Product with a tight feedback loop on friction points, feature gaps, and patterns uncovered throughout activation and lifecycle. Collaborate to prioritize improvements that strengthen experience, adoption, and renewal outcomes. Document and share insights to create repeatable wins across the customer base.
What Success Looks Like
Customers activate quickly, adopt deeply, and maintain strong usage through renewal. You improve customer health and reduce churn risk through proactive strategy and insights. You influence expansion and renewal outcomes by driving measurable customer value. You become a trusted advisor across activation, lifecycle strategy, and commercial impact. Your work strengthens retention, NRR, customer satisfaction, and Unify’s overall GTM engine.
Experience
What You’ll Need
3 years in Customer Implementation, Customer Success, Account Management, Solutions, RevOps, BizOps, or similar roles in high-growth environments. Demonstrated success owning customer relationships across activation and lifecycle. Experience supporting or leading renewals and expansions is a strong plus. B2B SaaS or consulting experience is a plus.
Technical & Analytical Strength
Familiarity with rev ops tools like CRMs and reporting dashboards are a plus. Skilled at turning data into meaningful insights that shape customer strategy and commercial outcomes.
Mindset & Approach
Structured thinker who thrives in high-ownership environments. Excellent communicator and facilitator across executive and operational audiences. Operates with urgency, clarity, and a bias toward measurable impact. Deeply collaborative with Product, Sales, Support, and Data, while fully owning the customer relationship end to end. Motivated by customer success and the revenue outcomes it unlocks.
Additional Information
The OTE (On-Target Earnings) for this role is between $165,000 - $190,000 (based on experience), with a target equity package and comprehensive benefits, including medical, dental, vision, and 401(k) options.
This position is onsite in either San Francisco, CA, or New York City, NY, offering the invaluable opportunity to work closely with a talented team in a dynamic, high-energy environment.
Being in-person enables real-time collaboration, fosters creative problem-solving, and strengthens the connections that drive innovation and impact. You'll be at the center of our fast-paced operations, contributing to a culture that values engagement, growth, and teamwork.
Salary : $165,000 - $190,000