What are the responsibilities and job description for the Senior Creative Copywriter position at Uniform Advantage Brands?
ABOUT UA/UNIFORM ADVANTAGE BRANDS
For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture is rooted in a rich history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.
ABOUT THE ROLE
UA Brands is in a moment of bold evolution. With Uniform Advantage, Hypothesis, and Chef Uniforms each expanding, modernizing, and defining the future of professional apparel across various consumer groups, we’re seeking a Senior Copy Director ready to help shape what’s next. This is a role for a visionary storyteller who is as comfortable concepting big integrated campaigns as they are jumping in to craft the words that bring them to life—across every channel, every day.
Creative Copywriter who loves to create and execute. One that easily moves from Creating a brand voice, brand and product names, to writing compelling copy for Video Stories, Campaigns, DTC Ecommerce Product Pages to Catalogs, to headlines, to social media, to Google AdWords, to subject lines, to B2B sites, to retail signage, to employer brand, to employer Brand, to sub-brands, to luxury healthcare and chef consumers, to those more budget oriented.
Creative Copywriter who loves to create and execute. One that easily moves from Creating a brand voice, brand and product names, to writing compelling copy for Video Stories, Campaigns, DTC Ecommerce Product Pages to Catalogs, to headlines, to social media, to Google AdWords, to subject lines, to B2B sites, to retail signage, to employer brand, to employer Brand, to sub-brands, to luxury healthcare and chef consumers, to those more budget oriented.
WHAT YOU’LL DO
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Own and elevate the voice of three unique, growing brands—Uniform Advantage, Hypothesis, and Chef Uniforms—ensuring each speaks with clarity, consistency, and emotional resonance.
- Lead all copy development across channels, including brand campaigns, digital, social, ecommerce, product storytelling, video scripts, email, SEO, partnerships, retail signage, catalogs, employer branding, and more.
- Develop and evolve brand voice guidelines for each brand, championing modern, elevated, consumer-first communication.
- Concept and pitch big ideas—from integrated brand moments and content platforms to product launches—and ensure they execute with excellence at every touchpoint.
- Write and edit world-class copy, setting the creative bar for quality, originality, and precision.
- Collaborate closely with design, marketing, product, merchandising, ecommerce, and leadership to bring strategic initiatives to life.
- Use data and insights to guide storytelling, optimize performance, and iterate quickly.
- Leverage AI tools to accelerate creation, refine content, and push creative boundaries with efficiency and innovation.
- Mentor and inspire writers (when applicable), helping elevate the creative culture across UA Brands.
WHO YOU ARE
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A senior-level copy leader with a portfolio that shows smart campaigns, sharp thinking, and compelling storytelling.
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A big-idea campaign thinker who also loves the craft and detail of execution.
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AI-savvy and future-focused, excited to use modern tools to work smarter and faster.
- Comfortable being both the creative lead and the hands-on writer when the work calls for it.
- Consumer-obsessed, with a talent for turning insights into emotional, motivating narratives.
- Experienced across multi-channel ecosystems, including DTC ecommerce, performance marketing, video, social, and brand storytelling.
- Data-aware, understanding how copy influences behavior and business outcomes.
- Highly collaborative, organized, and energized by fast-paced, evolving environments.
WHERE YOU’LL WORK
HYBRID – The Best of Both Worlds
Have the flexibility to work on-site/in the business and remotely during the week. You’ll spend a few days a week in our office for collaboration/in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the spacious Quad for lunch or enjoy our ongoing wellness activities. Employees are expected to be online and available during the core business hours for their team. A company computer is provided for business use.
PLENTY OF BENEFITS TOO
UA BRANDS offers a full range of benefits, allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.
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Medical and Pharmacy Coverage
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Dental and Vision Coverage
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Life/AD&D Insurance
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Employee Assistance Program – self-care and support for life’s everyday challenges
- Extensive 401(k) plan with company matching - Save for your future
- Paid Family Leave
- Short & Long Term Disability – Company Paid
- Accident, Hospital Care and Critical Illness Insurance – Protect your Income
- Auto InsuranceLegal Insuran
- e and ID Theft Protection
- Nationwide Pet Insurance
- Holiday Pay
- Paid Time Off – Life Balance
- Volunteer Time Off – Make an Impact
- Employee Discount Program
- Referral Program - Get paid to work with Friends
- Free Parking at the Downtown Corporate Office
- Regular Social Activities and Events – Mandatory Fun
- See more of the benefits we offer
UA IS AN EQUAL OPPORTUNITY EMPLOYER
As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.
We are a Drug-Free Workplace.