Demo

Equipment Rental Manager

UniFide CST Scale Systems
La Crosse, WI Full Time
POSTED ON 6/5/2026
AVAILABLE BEFORE 7/4/2026
Description: Calibrated To Exceed Expectations

At UniFide CST, we’re building something with intention. We’re not a company content with maintaining the status quo; we’re focused on growing strategically, operating smarter, and creating real value for our customers. Today, we’re looking for an Equipment Rental Manager to take ownership of an established scale rental program and elevate it by driving utilization, sharpening operations, and growing revenue. If you're someone who wants real ownership over a revenue stream, who enjoys both closing deals and building systems, who sees inefficiencies and immediately starts designing a better way, this role was built for you!

Who We Are

UniFide CST is a primary distributor of weighing systems and data collection software. With a long-standing reputation for superior service and trusted products, our technical services, sales teams, and partners work together to deliver solutions, not transactions. Our success is built on credibility, accountability, and long-term customer relationships.

The Role

This isn’t a role where you inherit a fully built system; it’s one where you take ownership of a proven revenue stream and make it better, smarter, and more scalable.

As Equipment Rental Manager, you’ll oversee the full lifecycle of our scale rental program and drive revenue growth through operational efficiency and customer satisfaction. You’ll sit at the intersection of sales, operations, and strategy, with the autonomy to build processes, refine pricing, and create structure where it’s needed.

What Success Looks Like (Day In The Life)

On any given day, you might:

  • Finalize pricing and availability on a rental opportunity while identifying a potential long-term customer relationship
  • Review rental asset utilization and make real-time decisions to improve equipment deployment
  • Walk the yard or connect with the service team to ensure equipment is ready, maintained, and not sitting idle
  • Partner with sales to determine whether a customer's need is best solved through rental or purchase
  • Refine a quoting or intake process to make it faster, clearer, and more scalable
  • Analyze performance data by adjusting pricing, identifying trends, and spotting opportunities
  • Follow up with a customer post-rental to ensure expectations were exceeded and secure repeat business
  • Build or improve SOPs that create consistency across locations and teams

Over Time, Success Looks Like

  • Equipment that is utilized, not underused
  • Customers who return because the experience is easy, reliable, and responsive
  • Pricing that is intentional and market-aware
  • Processes that are clear, scalable, and consistently executed
  • A rental business that becomes a meaningful growth driver for the company

Who You Are

You’re someone who:

  • Thinks like an owner and takes accountability for outcomes
  • Enjoys both closing business and building systems
  • Sees inefficiencies and instinctively works to fix them
  • Is comfortable making decisions with incomplete information and adjusting quickly
  • Uses data to guide decisions, but doesn’t rely on it to act
  • Can move between strategy and execution without losing momentum
  • Communicates well across teams and builds strong working relationships
  • Thrives in an environment where not everything is built yet

You likely bring experience in equipment rental, operations, logistics, or a related field, along with a strong sense of business ownership and the drive to grow something meaningful.

Benefits

  • Company vehicle and equipment
  • Competitive salary commission
  • Health, dental, life, and vision insurance
  • 3 weeks of PTO
  • 8 paid holidays
  • 401(k) with company match
  • A team-first culture where leadership, accountability, and collaboration matter

Why UniFide CST

If you’re looking for a role where you can truly own the outcome, shape the direction, and see the direct impact of your work, this is that opportunity. At UniFide CST, this isn’t about stepping into a fixed lane; it’s about building the lane, improving it, and accelerating what’s possible. You’ll have the autonomy to make decisions, the support to execute them, and the visibility to see your impact across the business. If you’re motivated by growth, energized by solving problems, and ready to take responsibility for something that matters, apply today!

Salary.com Estimation for Equipment Rental Manager in La Crosse, WI
$92,250 to $118,919
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Equipment Rental Manager?

Sign up to receive alerts about other jobs on the Equipment Rental Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$99,065 - $130,415
Income Estimation: 
$117,555 - $173,232
Income Estimation: 
$46,546 - $65,526
Income Estimation: 
$68,182 - $133,659
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at UniFide CST Scale Systems

  • UniFide CST Scale Systems Brookfield, WI
  • Description: Calibrated To Exceed Expectations Are you a hands-on problem solver with the grit/determination to deliver exceptional service? Do you have a ... more
  • 1 Day Ago

  • UniFide CST Scale Systems Chippewa Falls, WI
  • Description: Calibrated To Exceed Expectations Are you a seasoned electro-mechanical technician who thrives on solving complex problems and going beyond ba... more
  • 3 Days Ago

  • UniFide CST Scale Systems La Crosse, WI
  • Description: Calibrated To Exceed Expectations Calling all proven sales leaders, builders, coaches, and strategists. UniFide CST is seeking a Director of S... more
  • 10 Days Ago


Not the job you're looking for? Here are some other Equipment Rental Manager jobs in the La Crosse, WI area that may be a better fit.

  • All American Do It Center Sparta, WI
  • Description: Are you mechanically inclined with hydraulic, electric, and diesel equipment/tool s, and have experience with multiple types of outside equipm... more
  • 4 Days Ago

  • UniFide CST Scale Systems Chippewa Falls, WI
  • Description: Calibrated To Exceed Expectations Own the job. Lead in the field. Deliver real results. At UniFide CST, our customers count on us to execute c... more
  • 16 Days Ago

AI Assistant is available now!

Feel free to start your new journey!