What are the responsibilities and job description for the Senior Director, Experiential Production position at Unibail-Rodamco-Westfield?
Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our: Senior Director, Experiential Production Location: National Role, based at Westfield Century City, Los Angeles, CA
At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application! URW’s Media and Experiential Sales Division - Westfield Rise is reinventing how brands connect with consumers through experiential activations, media and long-term integrated partners at URW’s iconic locations. Become part of a national team whose primary focus is on enticing tenants and brands through creative-based solutions that leverage URW’s wide-range of assets, investments, and resources which enable unique and immediate results. Our experiential spaces create high-impact moments across premier destinations: Integrated Event Infrastructure at our Century City (LA) and World Trade Center (NY) locations Next-gen digital signage to amplify client events, including our new state-of-the-art IXD Network and massive DOOH screens to captivate audiences at scaleExperienced production team headquartered in LA & NY, servicing clients across our assets to support logistics, permitting and production support Event design support to facilitate end-to-end production from design to executionStrategic sponsorships & long-term partnerships designed for lasting impact Seamless collaboration with leasing, tenants, marketing, real estate development, and media/experiential sales team
Scope:An experienced (15 yrs), creative, and influential Senior Director of Experiential Production responsible for driving revenue for our assets through active management and coordination of client and internal marketing event programs. This role reports to the VP, Experiential and works with a team of cross-functional individuals to meet our sales goals through the delivery of high-quality entertainment experiences for our consumers at multiple assets. This person manages a Production Team, who are responsible for all aspects of the production, technical programming and the logistics of event delivery for multiple assets. This role serves as a key resource for brands, their agencies and Westfield internal departments in realizing and delivering their activations within our spaces. Responsibilities, requirements, and preferred areas of experience include, but are not limited to, the following:
Manages a production team of 6 professionals located in Los Angeles and New York, including full-time and contract positions, to execute over 100 events per year including Brand Activations, Premieres and Pop-UpsSupports overall sales goal for the Experiential Program by delivering, upselling and managing production for client events and maintaining margins set by management Maintains extensive knowledge of current market conditions, including competitors, innovative vendors and event technology Has strong relationships with existing and past clients and partners at a senior levelHas experience managing multiple large-scale events simultaneously, and delivering world-class service to clients Works with production team to develop and maintain processes for all venues, maintaining safety, efficiency and high aesthetic standards for each property Works with Development and Design Team as directed by the VP of Experiential, on creating guidance for future event spaces including site plans, design details, back of house, technical infrastructure and logistics requirements Proven ability to develop formal presentations and pitches (e.g., PowerPoint etc.)Attends site visits, production meetings and weekly team calls to share updates about upcoming events Manages the team to track and manage the progress of each job and the documentation involved including production timelines, production proposals, contracts, insurance logs, access, insurance, contract logs, legal and risk reviewsLeads relationships and negotiates contracts with exclusive and preferred vendors Demonstrated financial acumen to assist in the preparation of annual budgets, reviewing weekly pacing, managing forecasting and pipeline Qualifications & Skills: Bachelors Degree15 years event production and management experienceWorking knowledge of AutoCAD, Vectorworks and Photoshop highly desired Strong understanding of event lighting, audio, rigging and video systemsAbility to influence at multiple management/stakeholder levelsAbility to think strategically but also execute tacticallyRegularly demonstrates superior communication and interpersonal skillsAbility to thrive in a fast-paced environment Tech-savvy, adaptable to innovation and collaborative
Compensation:$160,000 – $210,000 Discretionary Annual Bonus
What is important to usUnibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
We are currently looking for our: Senior Director, Experiential Production Location: National Role, based at Westfield Century City, Los Angeles, CA
At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application! URW’s Media and Experiential Sales Division - Westfield Rise is reinventing how brands connect with consumers through experiential activations, media and long-term integrated partners at URW’s iconic locations. Become part of a national team whose primary focus is on enticing tenants and brands through creative-based solutions that leverage URW’s wide-range of assets, investments, and resources which enable unique and immediate results. Our experiential spaces create high-impact moments across premier destinations: Integrated Event Infrastructure at our Century City (LA) and World Trade Center (NY) locations Next-gen digital signage to amplify client events, including our new state-of-the-art IXD Network and massive DOOH screens to captivate audiences at scaleExperienced production team headquartered in LA & NY, servicing clients across our assets to support logistics, permitting and production support Event design support to facilitate end-to-end production from design to executionStrategic sponsorships & long-term partnerships designed for lasting impact Seamless collaboration with leasing, tenants, marketing, real estate development, and media/experiential sales team
Scope:An experienced (15 yrs), creative, and influential Senior Director of Experiential Production responsible for driving revenue for our assets through active management and coordination of client and internal marketing event programs. This role reports to the VP, Experiential and works with a team of cross-functional individuals to meet our sales goals through the delivery of high-quality entertainment experiences for our consumers at multiple assets. This person manages a Production Team, who are responsible for all aspects of the production, technical programming and the logistics of event delivery for multiple assets. This role serves as a key resource for brands, their agencies and Westfield internal departments in realizing and delivering their activations within our spaces. Responsibilities, requirements, and preferred areas of experience include, but are not limited to, the following:
Manages a production team of 6 professionals located in Los Angeles and New York, including full-time and contract positions, to execute over 100 events per year including Brand Activations, Premieres and Pop-UpsSupports overall sales goal for the Experiential Program by delivering, upselling and managing production for client events and maintaining margins set by management Maintains extensive knowledge of current market conditions, including competitors, innovative vendors and event technology Has strong relationships with existing and past clients and partners at a senior levelHas experience managing multiple large-scale events simultaneously, and delivering world-class service to clients Works with production team to develop and maintain processes for all venues, maintaining safety, efficiency and high aesthetic standards for each property Works with Development and Design Team as directed by the VP of Experiential, on creating guidance for future event spaces including site plans, design details, back of house, technical infrastructure and logistics requirements Proven ability to develop formal presentations and pitches (e.g., PowerPoint etc.)Attends site visits, production meetings and weekly team calls to share updates about upcoming events Manages the team to track and manage the progress of each job and the documentation involved including production timelines, production proposals, contracts, insurance logs, access, insurance, contract logs, legal and risk reviewsLeads relationships and negotiates contracts with exclusive and preferred vendors Demonstrated financial acumen to assist in the preparation of annual budgets, reviewing weekly pacing, managing forecasting and pipeline Qualifications & Skills: Bachelors Degree15 years event production and management experienceWorking knowledge of AutoCAD, Vectorworks and Photoshop highly desired Strong understanding of event lighting, audio, rigging and video systemsAbility to influence at multiple management/stakeholder levelsAbility to think strategically but also execute tacticallyRegularly demonstrates superior communication and interpersonal skillsAbility to thrive in a fast-paced environment Tech-savvy, adaptable to innovation and collaborative
Compensation:$160,000 – $210,000 Discretionary Annual Bonus
What is important to usUnibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Salary : $160,000 - $210,000