What are the responsibilities and job description for the Senior Digital Publicist (Freelance) position at UNFOLD?
Engagement: Freelance (Temp Employee W-4) with Potential for Full Time Conversion
Location: Remote (PST)
Reports To: Director of Strategic Partnerships
About Us
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.
The Role
Our Influencer team is seeking an experienced Senior Digital Publicist to lead digital publicity and social publisher strategy, media outreach, and partnership development for entertainment and brand clients. This role requires deep knowledge of the influencer and publicity landscape, strong strategic thinking, and the ability to turn ideas into high-impact placements and long-term partner opportunities.
The ideal candidate brings a proven track record in pitching, negotiating, and securing content placements, partnerships, and proactive media opportunities. You are highly organized, client-facing, and confident building strategic plans that align campaign goals with cultural relevance, audience behavior, and partner value.
In this role, you will lead publicity and social editorial initiatives from planning through execution, while building long-term relationships with key editorial, platform, and niche audience partners. You will work closely with internal strategy, social, creative, and account teams to develop integrated plans that drive visibility, conversation, and measurable impact.
Here’s What You’ll Do
UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.
Location: Remote (PST)
Reports To: Director of Strategic Partnerships
About Us
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.
The Role
Our Influencer team is seeking an experienced Senior Digital Publicist to lead digital publicity and social publisher strategy, media outreach, and partnership development for entertainment and brand clients. This role requires deep knowledge of the influencer and publicity landscape, strong strategic thinking, and the ability to turn ideas into high-impact placements and long-term partner opportunities.
The ideal candidate brings a proven track record in pitching, negotiating, and securing content placements, partnerships, and proactive media opportunities. You are highly organized, client-facing, and confident building strategic plans that align campaign goals with cultural relevance, audience behavior, and partner value.
In this role, you will lead publicity and social editorial initiatives from planning through execution, while building long-term relationships with key editorial, platform, and niche audience partners. You will work closely with internal strategy, social, creative, and account teams to develop integrated plans that drive visibility, conversation, and measurable impact.
Here’s What You’ll Do
- Build strategic digital publicity and social editorial plans aligned with campaign goals, audience insights, and cultural moments.
- Identify proactive partnership opportunities with media outlets, talent, creators, and community platforms.
- Develop long-term partner strategies and negotiate broader deal opportunities beyond one-off placements.
- Pitch and secure digital coverage, content placements, and branded partnership opportunities across key outlets.
- Build, source, and grow relationships with niche audience communities, fan ecosystems, and tastemaker pages.
- Identify culturally relevant spaces such as cinephile communities, BookTok, fandom pages, and emerging interest-based platforms.
- Serve as a client-facing lead, clearly communicating plans, priorities, updates, and results.
- 6 years of experience in digital publicity, strategic partnerships, influencer marketing, or a related field.
- Strong understanding of the influencer, publicity, and digital media landscape.
- Proven success pitching, negotiating, and placing content and partnerships across media and digital platforms.
- Existing relationships with outlets such as Teen Vogue, Cosmopolitan, Betches, and similar culture-driving publishers.
- Strong strategic thinking with experience developing actionable publicity and partnership plans.
- Demonstrated ability to identify, build, and activate niche audience groups and culturally specific communities.
- Understanding of how to source and engage tastemaker pages, fan communities, and interest-based ecosystems.
- Excellent organization and communication skills, with confidence in a client-facing role
UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.