What are the responsibilities and job description for the Digital Content Manager position at underscore works?
Responsibilities
● Develop, manage, and execute social media calendars across multiple accounts.
● Actively engage with followers and participate in relevant cultural conversations and
trends.
● Research and analyze audience behavior to increase traffic, engagement, and brand
awareness.
● Conceptualize and produce content for social platforms (short-form videos, graphics,
stories, etc.).
● Write compelling, brand-aligned copy for posts, captions, and campaigns.
● Assist in developing creative briefs for content creators, influencers, and internal teams.
● Research and identify creators and influencers for collaborations.
● Conduct outreach and coordinate influencer partnerships.
● Manage relationships with artists, brands, and content partners.
● Prepare detailed reports on social performance, trends, and campaign effectiveness.
● Use data-driven insights to refine strategies and improve engagement.
● Assist in managing approvals, asset production, and deadlines with clients and partners.
● Work closely with project leads on various social media initiatives.
● Ensure all content aligns with brand and campaign goals.
Qualifications
● 1-2 years of experience in the music industry, social media marketing, content creation,
or digital strategy.
● Proficiency in core social media platforms (Instagram, TikTok, YouTube, X, Facebook,
Threads, Snapchat, etc.).
● Strong understanding of analytics tools (Meta Business Suite, TikTok Analytics, YouTube
Studio, Google Analytics).
● Exceptional writing and storytelling skills, demonstrated in past work.
● Strong project management, organization, and multitasking abilities.
● Analytical mindset with the ability to interpret data and recommend strategic
adjustments.
● Effective verbal communication and a collaborative, team-oriented approach.
● Strong DSLR or Mirrorless camera shooting skills (studio and field production experience
required)
● Experience producing and capturing creator-style or influencer-driven content
● Proficiency in Adobe Premiere Pro or Davinci Resolve; basic After Effects knowledge a