Creative Director

Position Summary

Underhill is seeking an experienced Creative Director to support the creative development of an upcoming campaign for a luxury brand within a leading hospitality portfolio.

Working alongside Underhill's creative team, the selected candidate will play a key role in shaping the creative direction from concept through production. This role will collaborate directly with both the client and our internal team throughout the development process, helping define the visual language of the campaign before carrying that vision through on set during production.

We're looking for someone with a strong background in luxury travel and hospitality, paired with an instinct for authentic lifestyle storytelling. The ideal candidate has experience developing premium campaigns for hotels, resorts, or luxury lifestyle brands, and understands how to create work that feels both elevated and culturally relevant.

Please note: Applicants without demonstrated experience creating campaigns for luxury travel or hospitality brands will not be considered.

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Primary Responsibilities & Tasks

• Collaborate closely with Underhill's founders, internal creative team, and the client to develop the creative vision for the campaign.
• Help shape the overall visual language, storytelling approach, and creative direction across motion, social and stills.
• Develop mood boards, references, presentations, and creative treatments that communicate the campaign vision.
• Work directly with the client throughout the creative process, presenting ideas, incorporating feedback, and building trust.
• Partner with directors, photographers, and key department heads to ensure the creative vision is achievable and consistent.
• Attend pre-production meetings, location scouts, and creative reviews as needed.
• Be an active creative presence during production, ensuring the work captured aligns with the approved vision while adapting to opportunities on set.
• Review selects and provide creative feedback throughout post-production to maintain consistency from concept through final delivery.
• Help identify opportunities to elevate the work while balancing creative ambition with production realities.
• Maintain a strong understanding of luxury hospitality, travel, and lifestyle trends to ensure the work feels contemporary, aspirational, and culturally relevant.

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EXPERIENCE, QUALIFICATIONS AND PERSONAL ATTRIBUTES

• 5 years of experience as a Creative Director, Associate Creative Director, or equivalent creative leadership role.
• Demonstrated experience developing campaigns for luxury hospitality, travel, or premium lifestyle brands.
• Strong portfolio showcasing both motion and still photography campaigns.
• Experience collaborating directly with clients, agencies, and cross-functional creative teams.
• Comfortable leading creative development from concept through production and post-production.
• Deep understanding of luxury visual storytelling, art direction, and brand building.
• Proven ability to balance creative ambition with production realities.
• Excellent presentation, communication, and creative leadership skills.
• Strong eye for design, photography, cinematography, and visual culture.
• Experience working on location and supporting creative execution during production is highly preferred.
• Enthusiastic, positive, and able to work well under pressure.

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EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

Underhill is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Underhill is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Underhill are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Underhill will not tolerate discrimination or harassment based on any of these characteristics.

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