Retention Marketer

Retention Marketer

*This job is located in Nashville, TN*

Uncommon James is seeking a Retention Marketer to join a growing digital marketing team. The primary responsibilities for this role will include building digital campaigns and executing through Email, SMS and Loyalty across our multi-storefront platform. Additionally, this role will be tasked with creating proven lead generation strategies that will not only build our subscriber lists but also result in exceeding current performance benchmarks for new subscriber purchase valuations (based on subscriber source).

The Retention Marketer will make use of the loyalty platform, executing savvy methods to incentivize customers to earn and use points from purchases. This also includes ensuring our loyalty program is in front of customers and potential customers along customer journeys (site, social, paid media, etc). This position will work in correlation with our Growth Marketing Manager, and report directly to the Chief Marketing Officer.

RESPONSIBILITIES:

• Lead strategies across Email, SMS, and Loyalty channels that increase customer purchase frequency, resulting in increased CLV

• Improve upon existing messaging flows and add new messaging flows by making use of all the ESP’s platform features and internal data sets, such as customer cohort targeting.

• Drive cross-brand purchase of subscribers and loyalty members within our multi-storefront platform and single brand sites.

• Development of retention, referral and loyalty efforts

• Work closely with the Brand Teams to align campaign, content, and overall marketing communication objectives.

• Report on the performance of each channel on a consistent cadence (weekly/monthly), and present key insights to inform decision-making.

• Coordinate with cross-functional teams for testing and optimization.

• Work with various stakeholders and team members on meeting deadlines based on the Marketing Calendars.

QUALIFICATIONS/REQUIREMENTS:

• Minimum of three years of experience in Ecommerce advertising, preferably with DTC brand

• Data-driven, leverage insights into action; build dashboards for review and performance tracking

• Experience working with and/or managing a loyalty program 

• Good understanding of Google and Facebook Ads interface, Google Analytics 4, revenue attribution concepts, and all other key e-comm metrics

• Experience with Shopify and Klaviyo is a strong plus

SKILLS/PERSONAL QUALIFICATIONS:

• Growth mindset, with high attention to detail and follow through

• Team-player, committed to enhancing the Uncommon James brands

• Ability to prioritize, multi-task, problem solve, and sift through ambiguity

• Self-directed, motivated and the ability to organize and prioritize multiple tasks and projects

EDUCATION AND CERTIFICATIONS:

• Bachelor's Degree from an accredited College or University required