What are the responsibilities and job description for the Digital Strategy and Visit Coordinator position at UNC Charlotte?
General Information
Vacancy Open to
All Candidates
Employment Type
Time Limited - Full-time
If time-limited, note appointment end date
06/30/2028
Hours per week
40
Months per year
12
Position Number
004518
NC Salary Grade Equivalency
NC08
Classification Title
University Program Associate
Working Title
Digital Strategy and Visit Coordinator
Salary Range
$35,589 - $46,680
Anticipate Hiring Range
$35,589 - $45,000
FLSA Status
Non Exempt
Division
Academic Affairs
Department
College of Engineering (Col)
Work Unit
College of Engineering
Work Schedule
8:00 am – 5:00 pm; Monday – Friday with occasional evening and weekend hours required in conjunction with recruitment event schedules.
Telework arrangements may be approved for digital work with supervisor approval.
Telework arrangements may be approved for digital work with supervisor approval.
Primary Purpose of Position
The Digital Strategy and Visit Coordinator provides strategic leadership and management for campus visit experiences, the Engineering Ambassador Program, and prospective student-focused digital marketing efforts for the William States Lee College of Engineering.
This position integrates high-quality in-person recruitment experiences with targeted digital communication strategies to support enrollment growth, enhance prospective student engagement, and strengthen the College’s brand. The role works in close coordination with the Director of Recruitment and the College Director of Communications to ensure consistent messaging, data-informed outreach, and a seamless visitor experience.
Minimum Education/Experience
Required Minimum Qualifications:
Bachelor’s degree, or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
Note: Some state job postings state you can qualify by an ‘equivalent combination of education and experience.’ If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.
Bachelor’s degree, or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
Note: Some state job postings state you can qualify by an ‘equivalent combination of education and experience.’ If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.
Essential Job Duties
- Campus Visit and Tour Coordination
- Serve as coordinator for all College of Engineering campus visit experiences (East Campus Engineering, West Campus Engineering, and Motorsports Engineering Tours), including daily engineering tours and special visit requests.
- Manage tour scheduling, communication, and prospective student tracking within Slate CRM.
- Oversee engineering-specific portions of university-wide admissions events (Open House, Admitted Student Days, etc.).
- Ensure a professional, engaging, and consistent tour experience.
- Engineering Ambassador Coordination
- Recruit, train, schedule, and supervise Engineering Student Ambassadors.
- Develop ambassador training materials and standard operating procedures
- Coordinate ambassador coverage for tours and recruitment events (Open House, Admitted Students Days, high school group visits)
- Maintain ambassador communication, performance expectations, and accountability standards.
- Support ambassador follow-up initiatives (handwritten follow-up letters, dedicated student ambassador email)
- Digital Strategy- In coordination with the College Director of Communications,
- Create digital media directed at prospective engineering students
- Create content that represents engineering student life
- Create content to promote on-campus events as it pertains to prospective students
- Ensure all created content aligns with the University brand standards and communication guidelines
Other Work Responsibilities
Departmental Preferred Experience, Skills, Training/Education
- Experience working with high school and college-age students.
- Experience using digital and social media for event promotion.
- Excellent skills in creating correspondence.
- Experience with public speaking and leading groups.
- Excellent organizational skills.
Necessary Licenses or Certifications
Work Location
EPIC
Posting date
02/27/2026
Closing date
03/13/2026
Proposed Hire Date
03/30/2026
Contact Information
Special Notes to Applicants
- The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
- The Search Committee will not contact references without first verifying permission with the finalist.
- Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
- Do not write ‘see resume’ on your application when completing the job duties section.
- UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
Salary : $35,589 - $46,680