Senior Marketing Data Analyst

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

Position Overview: We are seeking a highly skilled and experienced Senior Marketing Data Analyst to join our team. The ideal candidate will have a strong background in marketing analytics, with a focus on advanced data analysis, revenue measurement, and strategic insights. This role will be instrumental in optimizing our marketing efforts and driving revenue growth.

Key Responsibilities

• Develop and implement advanced analytics strategies to support marketing initiatives.
• Utilize Forrester’s B2B Revenue Waterfall™ to align marketing and sales efforts around customer value and maximize revenue potential.
• Analyze and interpret complex data sets to provide actionable insights and recommendations.
• Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
• Understand and support web analytics to track and optimize online marketing efforts.
• Leverage Microsoft Power BI for data visualization and reporting.
• Utilize Oracle and Snowflake databases for data management and analysis.
• Apply knowledge of marketing technology, including Oracle Eloqua, Segment Data Capture, and Twilio Engage CDP.
• Collaborate with cross-functional teams to identify and address opportunities within buying groups.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing effectiveness.
• Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• 7 years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools and software (e.g., SQL, Python, R, Tableau).
• Strong understanding of Forrester’s B2B Revenue Waterfall™ and its application in marketing and sales alignment.
• Experience with functional and impact metrics to measure marketing performance.
• Experience with Alteryx or similar data automation tools.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
  
  

Soft Skills

• Team Collaboration: Ability to work effectively with cross-functional teams to achieve common goals.
• Adaptability: Flexibility to adjust to changing priorities and new challenges.
• Leadership: Capability to lead projects and mentor junior team members.
• Communication Skills: Strong verbal and written communication skills to convey complex information clearly.
• Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting.
• Strategic Thinking: Ability to think critically and strategically to drive business decisions.
• Process Optimization: Skills in optimizing processes to improve efficiency and effectiveness.
• Data-Driven Decision Making: Proficiency in using data to inform and drive decision-making processes.
• Cross-Functional Collaboration: Experience working across different departments to achieve business objectives.
• Project Management: Strong project management skills to handle multiple tasks and deadlines.
• Advanced Analytics Skills: Expertise in advanced analytics techniques and tools.
• Stakeholder Engagement: Ability to engage and influence stakeholders at various levels of the organization.
  
  

Disclaimer: Please note that, due to the current integration framework, this opportunity is currently available exclusively to employees of Altair and DISW. While there is a possibility that the position may be made available to all Siemens employees through a future external posting, this is not guaranteed. We appreciate your understanding and cooperation during this transitional period. This communication does not constitute a promise or guarantee of future employment opportunities beyond the current scope.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday with Us

You'll Benefit From

Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here.

The pay range for this position is 101,900 - 183,400 annually with a target incentive of 5-8 of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

Pay Transparency

Siemens follows Pay Transparency laws.

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here.

Criminal History

Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.

Job Family: Marketing

Req ID: 475814

Apply Now