What are the responsibilities and job description for the Marketing Assistant position at Ultra Cryo & Recovery?
Ultra Cryo & Recovery is seeking a highly organized, data-driven Marketing Assistant to support our fast-growing wellness and aesthetics brand. This role is ideal for someone who loves numbers, performance tracking, campaign optimization, and turning creative ideas into measurable revenue.
The Marketing Assistant will manage our Email/SMS campaigns, organic social media calendar, retargeting initiatives, and monthly specials management while also contributing to real-time reporting, data analysis, and revenue-focused decision making.
This role directly impacts the company’s marketing ROI and weekly/monthly growth targets.
Key Responsibilities
EMAIL & SMS MARKETING (Primary Role)
The Marketing Assistant will manage our Email/SMS campaigns, organic social media calendar, retargeting initiatives, and monthly specials management while also contributing to real-time reporting, data analysis, and revenue-focused decision making.
This role directly impacts the company’s marketing ROI and weekly/monthly growth targets.
Key Responsibilities
EMAIL & SMS MARKETING (Primary Role)
- Build, schedule, and QA all email SMS campaigns inside GHL/Hibu or associated platforms
- Track & report performance on every send:
- Open rate
- CTR
- Revenue generated
- Opt-in growth
- Unsubscribes
- Deliverability indicators
- Maintain campaign performance dashboards
- Prepare weekly and monthly performance summaries for leadership
- Strategically segment lists to increase conversions
- Ensure consistent brand voice across all messaging
- Pull weekly and monthly marketing analytics (ROI, revenue by campaign, performance by channel)
- Track KPIs for email/SMS, organic social, Google Ads (supporting), and promotional campaigns
- Use Google Analytics, GHL data, and ad dashboards to produce clear, actionable reports
- Assist with identifying trends, wins, and performance issues
- Make data-backed recommendations for improving campaign results
- Create and maintain the monthly organic social media calendar
- Collaborate with the creative team on content ideas
- Brainstorm new organic strategies to drive engagement, foot traffic, lead generation, and revenue
- Monitor engagement metrics compile monthly organic performance reports
- Execute organic retargeting initiatives (story highlights, boosted posts strategy support, etc.)
- Assist in planning and rolling out monthly service specials (CryoFacial, CryoSlimming, TruFlex, Injections, etc.)
- Coordinate creative, scheduling, and messaging for specials across email, SMS, and organic social
- Execute organic retargeting efforts to bring past clients back in
- Track performance of each special and report ROI
- Pull weekly snapshot data from Google Ads to support strategy calls
- Report on clicks, conversions, CPC, best-performing keywords, and wasted spend
- Verify tracking accuracy between GA, GHL, and Ads
- Provide insights and optimization suggestions to the Marketing Director
- Assist in documenting performance changes and strategy refinements
- Email/SMS campaigns run smoothly, on time, and consistently perform
- Monthly and weekly reporting is accurate, automated, and easy to digest
- Organic social media becomes a measurable revenue stream
- Data is always up-to-date and drives strategic decision-making
- Campaigns and specials launch flawlessly
- Marketing Director always has the numbers needed to adjust strategy quickly
- 1–3 years experience in marketing support or digital marketing
- Strong analytical skills; must be comfortable with numbers, charts, KPIs, and ROI
- Experience with:
- Google Analytics
- Google Ads (basic level is fine — reporting & terminology)
- GHL or similar CRM
- Canva (basic content adjustments)
- Meta platforms (posting only)
- Exceptional organizational skills & attention to detail
- Strong communication and project management skills
- Ability to work in a fast-moving, data-heavy environment
- Creative mindset willingness to propose new ideas
- ROI-obsessed; always looking at the numbers
- Organized and reliable
- Strong initiative — does not need to be micromanaged
- Comfortable giving campaign recommendations
- Excited about aesthetics, beauty, and wellness
- Enjoys working on email/SMS strategy and performance
- Loves clear structure and recurring tasks