Consumer Products Licensing Associate

Key Responsibilities

• Develop and execute licensing strategies to drive revenue growth across assigned consumer product categories and territories
• Identify, evaluate, and secure new licensing partners aligned with UFC's brand strategy and commercial objectives
• Manage relationships with existing licensees, providing strategic guidance to maximize product performance, retail distribution, and royalty revenue
• Lead the end-to-end licensing process, including partner prospecting, business development, negotiations, onboarding, and ongoing account management
• Collaborate with internal teams including Brand, Creative, Legal, Finance, Retail Development, and Marketing to support successful product launches and partner initiatives
• Analyze market trends, consumer insights, and competitive activity to identify new licensing opportunities and product category expansion
• Develop annual business plans with licensees, establish revenue targets, and regularly review performance against forecasts
• Partner with licensees to drive retail placement, marketing initiatives, and go-to-market strategies that maximize brand visibility and sell-through
• Ensure licensee compliance with contractual obligations, brand standards, product approvals, and royalty reporting requirements
• Accurately forecast licensing revenue and proactively identify risks and opportunities to achieve financial goals
• Represent UFC at industry events, trade shows, retailer meetings, and partner presentations as needed
• Contribute innovative product and category ideas that support the continued growth of UFC's global consumer products business

Qualifications

• Experience in consumer products licensing, brand management, business development, or account management
• Proven track record of managing licensing partnerships and delivering revenue growth across consumer product categories
• Strong understanding of the licensing industry, including retail, product development, manufacturing, royalties, and go-to-market strategies
• Experience negotiating licensing agreements and managing cross-functional partner relationships
• Highly organized with exceptional project management and attention to detail
• Strong analytical skills with experience developing forecasts, business reviews, and growth plans
• Excellent written and verbal communication skills, including the ability to create compelling presentations and business proposals
• Ability to build strong relationships with licensees, retailers, and internal stakeholders
• Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
• Willingness to travel as required for partner meetings, retail visits, and industry events
• Bachelor's degree required