Product Manager Personalization Experience

OVERVIEW

Live the experience. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self-determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start-up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity. Where our passion for better solutions drives us and is core to who we are.

 

We’re engineering for the future of retail, and it’s no-holds-barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.

THE IMPACT YOU CAN HAVE:

As the Product Manager of Martech, you will own and manage the vision, strategy, and execution of marketing technology products that enable best-in-class customer engagement. Collaborating closely with marketing, analytics, IT, and other cross-functional teams, you will ensure the Martech stack supports business and marketing objectives and delivers measurable impact. This role will partner cross-functionally to ideate, create, and align on creating customer journeys across all digital touchpoints based on robust customer data and insights.

 

YOU'LL ACCOMPLISH THESE GOALS BY: 

• Develop and implement the overall vision and roadmap for Martech products, with a focus on achieving key metrics, such as objectives and key results (OKRs) and user adoption rates.
• Ensure Martech solutions are scalable, efficient, and aligned with organizational goals.
• Identify opportunities to drive customer acquisition, retention, and engagement through innovative technology solutions.
• Partner with marketing, analytics, and IT teams to gather and prioritize requirements, ensuring alignment with business objectives.
• Act as a liaison between technical and non-technical stakeholders, translating business needs into actionable technical specifications.
• Supervise the development, implementation, and optimization of Martech tools such as Adobe Journey Optimizer (AJO), Adobe Target, and Product Recommendation Engine.
• Collaborate with marketing and digital merchandising to drive personalize experiences across all touchpoints.
• Facilitate strong decision-making and alignment across cross-functional teams to maintain focus and drive progress.
• Oversee and mentor a team of Product Owners and Product Analysts, fostering a collaborative and high-performance culture.
• Stay closely aligned with Product Owners on priorities and day-to-day decision-making.
• Support agile teams by preparing content, structure, and goals for product demos.
• Oversee the creation of user stories, technical specifications, and documentation to guide development efforts.

 

ADDITIONAL RESPONSIBILITIES:

• Recruit, mentor, and develop Product Owners and Product Analysts through coaching, knowledge transfer, and actionable feedback.
• Foster a collaborative and growth-oriented team culture.
• Conduct continuous market research and competitive analysis to inform and refine the product roadmap.
• Identify industry best practices and establish strategic partnerships with key stakeholders.
• Stay updated on Martech industry trends, emerging technologies, and commerce developments to identify new opportunities.
• Advocate for and drive the adoption of innovative tools and practices to maintain a competitive advantage.
• Leverage technological advancements to drive incremental sales growth and enhance guest satisfaction.
• Align product strategies with measurable business outcomes, ensuring long-term value creation.

 

THE ESSENTIALS FOR SUCCESS: 

• Bachelor’s degree in Computer Science, Engineering, Business, or related field required.

• 7 years of relevant work experience, including at least 3 years in a digital product management role and 2 years managing teams.
• Strong understanding of retail, e-commerce, or beauty industry marketing strategies.
• Familiarity with Martech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Adobe Journey Optimizer (AJO), Adobe Target, and Email Service Providers (ESPs), including integration practices.

• Proven ability to create and execute product visions, strategies, and roadmaps that achieve measurable business outcomes.
• Exceptional skill in analyzing user metrics and turning them into actionable insights, including the use of A/B testing and analytics platforms.
• Experience working in an agile (scrum) development environment, preferably within large organizations.
• Experience managing geographically distributed teams is preferred.
• Strong leadership skills with a track record of driving organizational change and fostering a high-performing team culture.
• Demonstrated ability to coach, mentor, and grow team members, maximizing their potential.
• Exceptional communication and collaboration skills, with the ability to align stakeholders and navigate complex decisions effectively.
• Up-to-date knowledge of the latest trends, innovations, and best practices in digital and Martech domains.
• Ability to stay curious and motivated, working independently and across cross-functional teams to drive progress and results.
• Highly motivated self-starter with strong problem-solving skills.
• Excellent written, verbal, and presentation skills, with a focus on clarity and impact.
• A visionary who can balance long-term strategic goals with immediate business needs.

 

PREFERRED QUALIFICATIONS:

• MBA or Master’s degree in Strategy, Management, or a related field is highly desirable.
• Certification in Agile and Scrum development practices is a strong plus.
• Experience in digital product design, user experience (UX), and customer research to inform product strategy and enhance user engagement.

 

The pay range for this position is $119,300.00 - $156,700.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

 

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Salary : $119,300 - $156,700