Manager Social Strategy

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE IMPACT YOU CAN HAVE:

Use your skills, experience, and talents to shape the future of Ulta Beauty’s social media strategy and redefine how we partner with brands to engage our guests. In this role, you’ll play a pivotal part in building innovative, bespoke social campaigns that support key categories and drive meaningful brand growth.

 

As Manager, Social Brand Building, you will work closely with Integrated Marketing and brand partners to develop forward-thinking social media campaigns that supercharge strategic categories. Your expertise will enable Ulta Beauty to stand out in the ever-evolving beauty landscape, delivering exceptional, results-driven strategies that amplify brand visibility, elevate category leadership, and foster deeper connections with consumers.

The ideal candidate will have a social media marketing background, be detail-oriented, have strong collaboration skills, and possess a passion for beauty and an aptitude for retail. 

 

CORE JOB RESPONSIBILITIES

• Develop Bespoke Social Strategies: Design and implement customized social media campaigns that support priority categories, elevate brand partnerships, and align with Ulta Beauty’s strategic goals.
• Lead Category-Specific Initiatives: Partner with Integrated Marketing and category merchants to create breakthrough social activations for new launches, established brands, and emerging partners.
• Drive Collaboration: Build reciprocal partnerships with key stakeholders, including internal teams (paid media, merchandising, creative, customer growth marketing) and external brand partners, to ensure seamless and cohesive execution of campaigns.
• Data-Driven Decision Making: Leverage performance insights and learnings from previous campaigns to continuously refine and optimize social strategies for future success.
• Innovate with Purpose: Stay informed on emerging trends, cultural insights, and competitive dynamics to develop campaigns that are timely, relevant, and differentiated.
• Budget Oversight: Partner with budget owners to align social media spend with broader marketing investments and ensure efficient resource allocation.

THE ESSENTIALS FOR SUCCESS

• Experience: 5 years in social media strategy and/or influencer strategy with a strong track record of driving measurable results through integrated campaigns.
• Strategic Vision: Ability to translate data, insights, and cultural trends into innovative social strategies that deliver business impact.
• Collaboration Skills: Proven ability to lead cross-functional teams, influence stakeholders, and build strong relationships across internal and external partners.
• Creative Excellence: Expertise in developing and managing creative campaigns, with experience working closely with in-house or agency partners.
• Analytical Mindset: Comfort with analyzing campaign performance data to inform strategy and optimize execution.
• Industry Knowledge: Passion for beauty, retail, and social media, with a finger on the pulse of consumer behavior and market trends.
• Education: Bachelor’s degree in marketing, communications, business, or a related field; advanced degrees are a plus.
• Adaptability: Thrive in a fast-paced, dynamic environment with competing priorities.
• Travel may be required (<10% of time)

#LI-CO1

 

The pay range for this position is $88,200.00 - $120,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

 

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Salary : $88,200 - $120,000