Admission Counselor

Summary:
The AC is accountable for meeting established headcount, FTE, and tuition-revenue goals for a tuition-driven institution by working to manage the entire life cycle in alignment with accountabilities and conversion benchmarks. The AC demonstrates a sustained commitment to diversity, equity, and inclusion and works to ensure compliance with UIS, UI System, state, and federal policies prescribed professional guidelines.

Duties & Responsibilities:

In order to achieve/exceed headcount, FTE, and tuition-revenue goals, the AC will provide admissions counseling and oversee a specific population, enrollment status (es), outreach medium/media, or student/gatekeeper (types), like; veterans, historically underrepresented groups (HUG), or geographic territories, including, primarily IL (particularly Chicago, Peoria, St. Louis, and Springfield), IA, IN, KY, MO, and WI). 

The AC works in a data-driven, integrated marketing communications environment by becoming proficient in Slate and learning how to optimize its use to identify, define and segment prospective student populations to deliver distilled, targeted, and compelling messages to domestic and international, families and gatekeepers, veterans, potential first-generation grads, prospective residents, etc. 

The AC works closely, collaboratively, and well with all in the office, the unit, and the three divisions of the universities – the Chancellor’s division, and academic and student affairs – and select external schools, businesses, community organizations, and other current/potential partners. Under the supervision and guidance of the DA/ADA, the AC may be asked to create and manage lasting partnerships and positive constituent relationships or projects. The AC will learn how to help identify, and steward innovative recruitment and outreach partnerships. The AC may be asked to be present and visible in select communities. 

The AC participates in efforts to hire and support staff and commits to growing as an EM professional. The AC hones presentation and storytelling skills, and adheres to standards that give each prospective student (their family and those that serve them) optimal customer service in every (on- and off-campus, or online) interaction, from awareness through the drop-add date. The AC may also supervise student workers, and, as such should meet regularly with them to review individual, and teamwork activities and progress. The AC will help the ADA/DA focus on new staff welcome, orientation, and onboarding. As such, the AC works to stay current with university activities, and the accomplishments of alumni, faculty, students, and staff; as well as, local, regional, national, and global issues that impact EM. 

Other related duties as assigned, including membership on various committees. As needed, this position may be required to step in and perform the duties and responsibilities of additional staff.