Vice President, Customer Marketing

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Why This Role Matters

At UiPath, we’re redefining what automation means in an era of AI and agents. This role is central to shaping how our customers’ voices, stories, and successes fuel our growth—and how we in turn help them unlock even greater value with automation.

The VP, Customer Marketing will lead a large, global team of senior marketers responsible for advocacy, storytelling, executive communities, insights, and lifecycle engagement. As a manager of managers, this leader will build organizational strength and scale through talent development, empowerment, and cross-functional alignment.

As a member of the Marketing Leadership Team (MLT) reporting directly to the CMO, the VP will also play a critical role in shaping global marketing strategy and execution—helping drive alignment, innovation, and impact across the full marketing portfolio.

What You’ll Lead

• Organizational Leadership: Build and lead a global, multi-disciplinary team—including senior directors and managers—while fostering a culture of excellence, collaboration, and continuous development.
• Customer Advocacy & Evidence: Build scalable programs for references, case studies, peer reviews, and customer-led storytelling that support pipeline and brand credibility.
• Customer Lifecycle Marketing: Partner across Sales, CS, and Product to design programs that drive adoption, expansion, and renewal across key segments and verticals.
• Executive Communities & Advisory Boards: Lead customer councils, advisory boards, and executive peer forums that deepen relationships with senior stakeholders and generate actionable insights.
• Content & Industry Storytelling: Define UiPath’s editorial voice across owned channels, executive platforms, and industry media—making automation, GenAI, and agentic systems accessible and compelling.
• Social & Digital Voice: Lead UiPath’s social strategy and digital storytelling to amplify customer impact and spark conversation across channels.
• Voice of Customer Insights: Establish mechanisms (surveys, feedback loops, advisory programs) to capture customer sentiment and bring those insights into product, sales, and marketing strategies.
• Marketing Leadership Contribution: Serve as a key voice within the MLT, driving cross-functional collaboration, strategic decision-making, and global execution beyond the scope of Customer Marketing.
  
  

How You’ll Work Across the Org

• Partner with Product Marketing to translate positioning into customer-validated, industry-aligned narratives.
• Collaborate with Demand Gen and Field Marketing to fuel integrated campaigns with authentic customer stories and lifecycle content.
• Work with Customer Success and Sales to ensure adoption and expansion programs are embedded into GTM motions.
• Align with PR, Analyst Relations, and Corporate Comms to elevate UiPath’s market leadership through customer-driven proof and storytelling.
  
  

What You’ll Bring

• 15 years in customer marketing, advocacy, content, or communications in enterprise B2B tech.
• Proven track record building and leading large global teams, including senior people leaders.
• Expertise in customer advocacy, executive communities, and lifecycle marketing.
• Strong POV on what makes content and stories resonate in a crowded, AI-driven market.
• Experience leading multi-disciplinary organizations spanning advocacy, content, and executive programs.
• Skilled at cross-functional alignment, with the ability to influence Product, Sales, and Marketing leadership.
• A passion for amplifying customer success and making complex technology stories understandable, engaging, and business-relevant.
• Candidates must be authorized to work in the United States for this role
  
  

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.

Compensation Range: $300K - $330K