Area Sales Manager - Utah

JOB DESCRIPTION – Utah Area Sales Manager

Position Details:

Department: Sales

Reports to: Sales Director

FLSA Status: Salary, Exempt

Location: Salt Lake City, UT

Position Summary:

The Area Sales Manager (ASM) plays a crucial role in the success of Uinta Brewing Company’s sales efforts. The ASM manages a large portfolio of strategic accounts and focuses on core business development.   This role develops and maintains retail and seasonal accounts in Utah. Responsibilities include but are not limited to: promoting Uinta draft & package brands, analyzing account trends, developing long-lasting customer relationships, marketing efforts and identifying branding opportunities for Uinta. This role is the face of our company to the industry, and therefore, the individual in this role must be highly skilled at selling the benefits of our brand. The ideal candidate will have relevant industry experience, a strong sense of ownership, and proven history of working with cross-functional teams and on- and off-premise accounts. This individual will be self-motivated, have strong interpersonal and communication skills, and be able to work in a fast-paced environment. This position reports directly to the Sales Director and should live in or near Salt Lake City, Utah.

Essential functions:

Account Management

Build partnerships with strategic accounts, both on- and off-premise, in assigned territory. Achieve brand sales, volume and distribution goals within assigned territory.  Create growth strategies for our retail partners through creation and execution of a strategic product assortment plan that appeals to our accounts and drives maximum sales. Negotiate with existing and potential accounts for best retail pricing, product placement, promotions, branding, etc.

Effectively manage and optimize a strategic account portfolio while also opening new accounts. Develop tactics and materials necessary to pitch Uinta Brewing Company to new potential partners.  Open new accounts that appeal to our consumer base.

Initiate sales process with seasonal and designated key accounts by scheduling appointments, making initial presentations, and understanding account requirements.

Distributor Management

Communicate consistently with Sales Director & assigned distributors to ensure proper management of inventories and execution. Work directly with territory wholesaler and their sales staff to promote the sale of the brand.

Promotions Management

Manage promotional activities for new and existing products at accounts.

Coordinate with Marketing and Sales Director to develop beer tastings, dinners, etc.

Organizing and Planning

Maintain an updated sales guide/playbook and documented customer business cases.

Conduct regular formal territory reviews and segment and prioritize your market as needed to maximize sales potential. Evaluate brand performance and inventory levels.

Manage and communicate retail opportunities using Uinta CRM platform.

Develop quarterly target list built from goals and objectives.

Analyze and develop sales opportunity from VIP software.

Team Communication

Maintain regular communication with Sales Director, key wholesaler personnel and Uinta marketing.

Work closely with Marketing team to ensure products are presented in a way that engages our customers and delivers a brand experience consistent with our goals. Assist in creating volume projections and marketing budgets.

Build and maintain a positive rapport with new and existing accounts through consistent communication, diligent attention to account’s needs, and dependable service.

Maintain consistent market visitation schedule between all assigned territories.

Judgment and Decision-Making

Make intelligent sales decisions through a strong understanding of our brand, industry trends, customer demand, and historical quantitative data.

Adjust sales tactics to market trends and a dynamic, opportunity-based sales environment.

Other Duties

Assist at all special events and festivals in the territory.

Perform administrative tasks as assigned (e.g. conduct price surveys, evaluate discount program, submit expense reports).

Always maintain a professional image and demeanor.

Additional duties as assigned.

Qualifications:

Must be 21 or over to apply.

Must live in Utah – preferably in Salt Lake City. 

Minimum of three years’ experience working in the three-tier distribution system, either with a beer wholesaler or a beer supplier.

Have strong knowledge of the craft beer industry and its retail consumers. Must have knowledge of draft beer and Uinta Brewing Company’s brands. Expert knowledge in sales and territory, effective decision-making derived market intelligence.

Ability to work a flexible schedule including weekends.

Ability to work cross-functionally to achieve goals through collaboration with marketing.

Ability to build and maintain strong relationships with account partners in retail and distribution.

Possess excellent communication skills including oral, written and interpersonal. Aptitude in sales writing, planning, reporting, and analysis preferred.

Proven history as a deal closer. Excellent negotiation skills, ability to engage with accounts and close sales efficiently and effectively.

Ability to think strategically and tactically. Use personal judgment and utilize strong decision-making skills. Inquisitive nature, not afraid to investigate solutions independently. Proactive attitude, ability to react to unforeseen situations.

Strong time management skills, and the ability to handle multiple priorities simultaneously.

Have a sense of urgency, and the ability to close deals consistently.

Flexibility to take on new brands and territories and succeed.

Experience with sales/CRM software preferred.