Director of Communication & Marketing - College of Engineering

Position Summary
This position leads the planning, development, and execution of a comprehensive communications strategy and marketing program for the UIC College of Engineering and its academic departments: to strengthen the College's public profile; support its recruitment of undergraduate and graduate students; support its outreach and relationships with alumni, donors and industry; deliver the necessary communications to enable an efficient, effective, and scalable environment for our existing students and employees; and, work in collaboration with the Office of Strategic Marketing and Communications and the Office of Government Affairs and Advocacy to keep Engineering's activities at the forefront of and consistent with the university.

Duties & Responsibilities

Develops, implements, and evaluates the communications, marketing, promotion, recruitment, and_x000d_ social media strategies, as well as the branding, style guides and standards initiatives (hereafter_x000d_ “communication efforts”) for the College of Engineering (COE) and its academic departments, in_x000d_ concert with campus efforts.

Leads and coordinates communication efforts across the College and works closely with COE_x000d_ Administration, Advancement, Student Affairs, COE Academic Departments and Centers, faculty, and_x000d_ students to ensure that resulting messaging, platforms, content, design, branding, and communication_x000d_ efforts effectively and accurately represent the College’s mission and values while also reaching the_x000d_ widest natural audience.

Serves as the COE liaison to the Office of Strategic Marketing and Communications, Office of Government Affairs and Advocacy, alumni publications, and other internal and external stakeholders as needed. May serve on campus committees.

Oversees and also contributes directly to the production, writing, reviewing, editing, and approval_x000d_ processes for all marketing and communications materials in various formats/media in support of_x000d_ promoting the College’s teaching and research missions, such as: College press releases, publications,_x000d_ magazines, e-newsletters, brochures, invitations, appeals, videos, remarks, etc., to ensure accuracy,_x000d_ consistency with broader college and campus marketing, branding and fundraising efforts, and effective,_x000d_ targeted, distribution. This includes working across COE and its academic departments, and closely with developers, designers and relevant UIC representatives to ensure the design, content, and branding_x000d_ represent the mission and values of COE, while attracting increased traffic to various media platforms_x000d_ and positive interest in the College.

Collects and maintains COE data related to communication efforts to enable cost effective decision_x000d_ making.

Prepares and oversees the marketing and communications budget.

Identifies and manages related vendors and vendor relationships.

Perform other related duties and participate in special projects as assigned.

Perform other related duties and participate in special projects as assigned.