Senior Content Manager (Marketing)

Prominence Health is a value-based care organization bridging the gap between affiliated health systems and independent providers, building trust and collaboration between the two. Prominence Health creates value for populations and providers to strengthen integrated partnership, advance market opportunities, and improve outcomes for our patients and members. Founded in 1993, Prominence Health started as a health maintenance organization (HMO) and was acquired by a subsidiary of Universal Health Services, Inc. (UHS) in 2014. Prominence Health serves members, physicians, and health systems across Medicare, Medicare Advantage, Accountable Care Organizations, and commercial payer partnerships. Prominence Health is committed to transforming healthcare delivery by improving health outcomes while controlling costs and enhancing the patient experience.

Learn more at: https://prominence-health.com/

Job Summary:

The Senior Content Manager at Prominence Health leads the development and execution of a comprehensive content strategy that supports the organization’s Commercial Health Plan, Medicare Advantage Plan, Accountable Care Organization (ACO), Primary Care Medicare group, and Value-Based Care partnerships.

This role is responsible for creating high-impact, audience-centric content across digital and traditional channels to drive engagement, education, and growth. The ideal candidate is a strategic thinker and hands-on creator who understands the nuances of healthcare marketing and can leverage AI tools and marketing automation platforms to enhance efficiency and personalization.

*Prefer candidates local to the Reno, NV area. 

Key Responsibilities:

• Develop and manage a multi-channel content strategy aligned with Prominence Health’s business goals and brand voice.
• Lead ideation, writing, editing, and production of content including web pages, email campaigns, social media, brochures, video scripts, and internal communications.
• Use AI tools to generate, optimize, and personalize content at scale.
• Collaborate with cross-functional teams including Product, Sales, Clinical, and Compliance to ensure content accuracy and alignment.
• Manage and maintain editorial calendars for all business lines and digital platforms.
• Ensure SEO best practices are applied to all digital content.
• Oversee and mentor a team of content creators and freelancers.
• Utilize platforms such as Marketo, Salesforce, Adobe Creative Suite, and other marketing technologies to automate workflows and measure performance.
• Monitor content performance metrics and adjust strategies based on data insights.

Benefit Highlights:

• Loan Forgiveness Program 
• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300 Subsidiaries! · More information is available on our Benefits Guest Website: benefits.uhsguest.com

About Universal Health Services:

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com  

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (Master’s preferred)
• 8 years in content creation and strategy, preferably in healthcare or insurance
• 3 years managing a team
• Experience with Medicare Advantage, Commercial Health Plans, or Value-Based Care preferred
• Exceptional writing, editing, and storytelling abilities
• Proficiency in AI content tools and marketing automation platforms
• Strong understanding of healthcare regulations and compliance
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Collaborative and innovative mindset

*Prefer candidates local to the Reno, NV area. 

Tools & Technologies:

• AI content generation platforms (e.g., Jasper, Writer, ChatGPT)
• Marketing automation (Marketo, HubSpot)
• CRM (Salesforce)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CMS platforms (WordPress, Sitecore)
• SEO tools (SEMRush, Moz)

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Avoid and Report Recruitment Scams

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS

and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information, etc.) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc.

If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate UHS and UHS subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters.