What are the responsibilities and job description for the Marketing Executive position at UGREEN GROUP LIMITED?
Key Responsibilities:
- KOL Planning & Execution (50%)
* Responsible for planning and executing KOL collaborations in the Turkey market, including but not limited to KOL sourcing, outreach, negotiation, brief creation, and follow-up.
* Analyze and review the performance of KOL content, assess and report on the outcomes of KOL partnerships to ensure maximum effectiveness.
- Social Media Management (20%)
* Manage the Turkey UGREEN social media accounts (such as Facebook, Instagram, TikTok, etc.), responsible for daily content publishing, community engagement, and account optimization.
* Coordinate content creation to ensure social media content aligns with brand strategy, increasing the brand's social media influence in Turkey
- Assist PR Execution (10%)
* Assist the central PR team and the APAC IMC team in supporting and executing local PR activities in Indonesia, ensuring the smooth implementation of PR projects in the local market.
* Provide local market insights and support to ensure PR activities are aligned with cultural and market demands in Turkey.
- Offline Event Execution (10%)
* Support and execute local offline events in Turkey in collaboration with the IMC manager.
* Responsible for event planning, on-site execution, and post-event reviews to ensure the event meets the expected goals and outcomes.
- Collaboration with Agencies (10%)
* Maintain a good working relationship with Indonesian agencies to ensure smooth execution of various activities.
* Collaborate with the IMC manager to drive agency performance, ensuring tasks are carried out and monitoring progress for subsequent work.
Qualifications:
1、 Bachelor's degree or above, with a preference for majors in Marketing, Advertising, Communications, or related fields.
2、 At least 3 years of experience in marketing or related fields in the Turkey market, with KOL and social media management experience preferred.
3、 Native-level proficiency in spoken and written Indonesian, able to communicate seamlessly with local teams and partners.
4、Familiarity with Indonesian social media platforms (e.g., Instagram, TikTok, X) and local market environment.
5、 Excellent communication and negotiation skills, with the ability to build strong relationships with various teams and partners.
6、Strong project management skills, able to handle multiple tasks simultaneously and ensure timely completion.
7、Fluent in English as a working language, capable of effective communication with international teams.