Regional Performance Marketing Strategy Lead

About The Role

Uber's Paid Marketing team sits at the center of global growth decision-making, helping shape how paid marketing drives business outcomes across markets, channels, and customer segments.

We are looking for a senior performance marketing strategist to lead cross-channel paid marketing strategy for one of Uber's largest business verticals (Mobility or Delivery). In this role, you will partner closely with regional growth leaders, global channel teams, Marketing Science, Finance, and Strategic Planning teams to translate business priorities into scalable paid marketing strategies that drive efficient growth globally.

This is a highly cross-functional role operating within a matrixed organization. Success requires strong stakeholder influence, comfort navigating ambiguity, and the ability to align diverse teams around a common growth strategy.

Unlike channel-specific marketing roles, this position focuses on cross-channel strategy, performance guidance, and business partnership rather than day-to-day campaign execution. You will help connect regional business priorities with channel expertise to identify and scale the highest-impact growth opportunities across markets. While an individual contributor role, success requires strategic leadership and the ability to navigate and influence key stakeholders.

What You'll Do

Drive Global Paid Marketing Strategy

• Identify market-specific needs, growth opportunities, and business priorities.
• Develop cross-channel paid marketing strategies with our SEM, Social, Display, Affiliate, and emerging channel teams.
• Scale successful growth initiatives and best practices globally.
• Represent the global Paid Marketing organization for business and finance leaders across Uber.
  
  

Guide Growth and Performance Strategy

• Review channel plans, performance trends, and growth initiatives to identify opportunities, risks, and areas for optimization.
• Provide strategic guidance on how we support product launches, seasonal priorities, market expansion efforts, and other business initiatives.
• Partner closely with Marketing Science and analytics teams to incorporate incrementality, attribution, and measurement insights into strategic recommendations.
• Synthesize paid marketing performance, risks, and opportunities into clear strategic input for business and marketing stakeholders to align the key decisions that unlock growth
• Develop executive-ready narratives that connect marketing performance to broader business outcomes.
  
  

Lead Through Cross-Functional Influence

• Build alignment across regional growth teams, global channel teams, Marketing Science, Finance, Strategic Planning, and other key stakeholders.
• Facilitate discussions to prioritize opportunities, evaluate tradeoffs, and align teams on the highest-impact growth initiatives.
• Represent Paid Marketing Strategy in cross-functional forums and help drive consistency in how opportunities are evaluated across teams and regions.
• Influence decision-making through strong communication, data-driven recommendations, and stakeholder partnership.
  
  

Improve Strategic Planning and Operational Excellence

• Help improve how paid marketing insights, performance learnings, and best practices are shared across teams and regions.
• Provide paid marketing expertise and performance insights to support budget planning and target-setting discussions in partnership with Finance and Strategic Planning teams.
• Drive visibility into performance trends, opportunities, and risks through clear communication and reporting.
• Support the development of scalable processes and frameworks that improve strategic decision-making across paid marketing.
  
  

Basic Qualifications

• 7 years of experience in Performance Marketing, Growth Marketing, Marketing Strategy, Digital Media, or related analytical growth functions.
• Bachelor's degree in Marketing, Business, Economics, or equivalent practical experience.
  
  

Preferred Qualifications

• Experience developing multi-channel acquisition or growth strategies across global or regional markets.
• Strong understanding of paid marketing fundamentals, including ROAS optimization, attribution, incrementality, and performance measurement frameworks.
• Experience influencing cross-functional stakeholders within large, matrixed organizations.
• Ability to synthesize complex data and business inputs into clear strategic recommendations and executive-level narratives.
• Experience partnering with Finance, analytics, or strategic planning teams on growth planning and prioritization initiatives.
• Familiarity with enterprise marketing technology ecosystems, including MMPs, experimentation frameworks, lift testing, and marketing automation platforms.
• Excellent communication and stakeholder management skills, with the ability to influence both technical and non-technical audiences.
• Experience supporting international markets and understanding regional media or growth dynamics across Americas, EMEA, APAC, or North Asia preferred.
• Experience working in the technology industry.
  
  

For New York, NY-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits., For New York, NY-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.